NEXT Financial Group, Inc. Seeks to Accommodate Changes in Investor Behavior

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Investors are better-informed than ever before—and NEXT Financial Group, Inc. is responding by making sure its representatives are equally well-educated.

There was a time when information on the latest financial happenings may have proved difficult to come by. Curious investors, eager for information about certain stocks or assets, had to wait for the next morning’s paper, or else place an urgent call to their portfolio manager. In this day and age however, having to wait for up-to-date financial advice is a thing of the past. Indeed, the Internet has made financial data more accessible than ever, something that has resulted in altogether better informed investors. While some in the financial services see this as an obstacle, the representatives of NEXT Financial Group, Inc. are embracing it, ensuring that they are just as up-to-speed on the latest market happenings as their clients.

The Wall Street Journal reports that investors with no previous interest in, or exposure to, financial education are suddenly beginning to study up on market trends and financial forecasts. This shift in investor behavior is due in large part to the resources made readily available by the Web. These resources include everything from online finance seminars to basic economic news updates.

As investors change their behavior, the Wall Street Journal reports that their financial planners must adapt to keep up with them. For many financial planners, this means making more frequent, regular contact with their clients. Some financial planning firms are reconfiguring their entire approach to business, on a strictly client-by-client basis. The representatives affiliated with independent broker-dealer NEXT Financial Group, Inc., meanwhile, are simply renewing their own efforts to stay as well informed as the investors themselves.

According to NEXT’s president, Barry Knight, the broker-dealer is devoted to offering the most advanced investment strategies to its advisors, who can in turn pass insight along to their clients. “NEXT is on the forefront of implementing strategies to help better inform our representatives about how they can, in turn, better inform their customers,” says Knight. “As in any business, regardless of industry, communication is essential.”

Knight goes on to highlight the important role ongoing education plays in the development of NEXT representatives. “We want our representatives to not only be informed, but also educated on current events that could both positively or negatively affect their business,” he says.

Meanwhile, the Wall Street Journal agrees the level of continual education is essential. Advisors can often be “tripped up” by the emotions of their clients, especially when those clients are armed with headlines from a financial publication or newspaper. The role of the investor is to bring sound judgment and clarity to the table.

NEXT Financial Group, Inc. Member FINRA/ SPIC is a broker-dealer based in Houston, Texas, serving the needs of business owners and entrepreneurs throughout the country. The company prides itself in helping business owners enjoy success and financial independence. The company was founded in 1999, and is currently led by President Barry Knight. More information about the company can be found online at NEXT Financial Group, Inc. is located at 2500 Wilcrest Drive, Houston, TX 77042. For more information call 888-876-6398.

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Michelle Tortorella