NEXT Financial Group Thrives as Investors Increasingly Trust Advisors

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A new study finds that investors are placing increasing trust in their financial advisors—a finding that has been met with celebration by the independent broker-dealer NEXT Financial Group, Inc.

Following the global financial crisis that began in 2007, many investors, all over the world, lost much of their confidence in established banking and financial institutions. Recent happenings in the investment world, such as the devastating trading loss suffered by J.P. Morgan, have done little to repair the damage done. While many members of the banking industry have struggled with public perception, however, one group of professionals has actually gained in stature—specifically, financial advisors. A new study shows that investors are coming to trust their financial advisors more and more, a finding that has been met with celebration by the independent broker-dealer NEXT Financial Group, Inc.

The study comes from Australia, where Adelaide University conducts research every six months to determine the level of trust the general public places in financial advisors. The findings of the most recent data indicate that financial advisors are becoming more esteemed, with sharp increases in overall trust, even over the last six months. The data reveals that financial advisors are more trusted both in terms of their reliability and their technical skill. In addition, the study shows the public’s perception of investment performance has risen sharply.

This data has drawn the attention of NEXT Financial Group Inc., a Texas-based broker-dealer that works with a number of financial professionals across the United States. NEXT has responded to the new data with a press statement, celebrating the role that customer service and technical acumen have played in shaping the firm’s own positive reputation, as well as that of the industry more broadly.

“The level of excellence noted within our company has extended beyond any expectation,” says Barry Knight, president of NEXT Financial Group Inc. “Our Representatives are some of the best in the business and it is easily observed in their ability to convey information to their customers through superior communication and sound advice. Some of our Representatives surpass the traditional relationship expected from a financial advisor and their customer and instead, create lasting friendships that go beyond the industry norm.”

NEXT Financial Group Inc. (NEXT) is an independent broker-dealer that considers consistent and transparent communication vital for success in the financial services industry. The company is based in Houston, but works with independent financial professionals across the country. NEXT’s team of Representatives work largely with business owners and entrepreneurs, zealous for seeing their financial dreams become realities. The company is committed to investment performance and customer satisfaction in equal measure.

ABOUT:

NEXT Financial Group Inc. Member FINRA/ SPIC is a broker-dealer based in Houston, Texas, serving the needs of financial services representatives throughout the country. The company prides itself in helping business owners enjoy success and financial independence. The company was founded in 1999, and is currently led by President Barry Knight. More information about the company can be found online at http://www.nextfinancial.com. NEXT Financial Group Inc. is located at 2500 Wilcrest Drive, Houston, TX 77042. For more information call 888-876-6398.

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Michelle Tortorella
NEXT Financial Group, Inc.
713-375-2612
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