Data Services Enhances Clients' List Visibility by Linking with NextMark Select

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Rich, new data views affords clients housing their lists with Data Services a competitive advantage when combined with NextMark's High-Definition data cards.

Data Services Data Processing

Furthermore, any new system that streamlines the communication and exchange of information between both parties in the list rental process is of value to the entire list marketing industry.

Leading Worldwide Data Quality and Enhancement Services Provider Data Services, Inc. has announced that it has completed its linkup with the new NextMark Select Service for enhanced Data Card Functionality. Data Services' list marketing clients will now have the option to employ the increased data card utilities, including giving list rental prospects the ability to submit a count request directly from the data card, provided by NextMark's new High-Definition (HD) Data Card functionality.

"Getting your data card noticed by list brokers and other rental prospects is critical for every list manager," says Jerry Messer, President/CEO of Data Services, Inc. "Furthermore, any new system that streamlines the communication and exchange of information between both parties in the list rental process is of value to the entire list marketing industry." This "streamlined" process comes with NextMark Select's innovative addition of list count requests from the data card itself. In addition, the HD Datacards allow brokers and mailers instant access to detailed mailing list profile information, saving clicks, time and frustration.

In the past, for many list professionals, lack of automated counts on the data card meant a series of phone calls, emails and delays as list brokers, managers and service providers went back and forth getting the latest counts and other list profile information. List owners and managers housing their files/databases with Data Services, Inc. will now have the option to link their data with the associated data card and fully realize the competitive advantage provided by the new HD Data Card functionality.

"Data Services continues to innovate in order to advance the interest of our clients..." Messer commented, "...and being one of the first service providers to deliver the new capabilities afforded by NextMark Select's HD Data Cards is another example of this commitment." Data Services utilizes the same proprietary count engine behind its List Express (LEX) System for online list counts, selections, and rental fulfillment to ensure counts are delivered to the appropriate list manager in a matter of seconds after they are requested by brokers on NextMark.

Messer noted, "The speed at which our List Count technology is able to provide accurate counts is of paramount importance to list marketers looking to make full use of the new NextMark system." Clients utilizing Data Services' LEX System have long enjoyed 24/7 online access to their managed data, the ability to run counts in a matter of seconds, the ability to ship list rental orders, and the freedom to do all this directly from any desktop. Applying Data Services' list count technology to extend the count request capability to the rental prospect, while still allowing the list manager/owner the ability to approve the count request and include additional/alternative recommendations in his/her response, enables the process of renting a marketing list to take place more efficiently than previously possible.

NextMark is impressed by Data Services' implementation of NextMark Select.

"Data Services did a great job in implementing NextMark Select and establishing the electronic bridge between NextMark's data cards and the mailing lists they host," commented Joseph Pych, President, NextMark, Inc. "They are one of the first to deliver these advanced tools that are highly sought after by list brokers. Data Services' linkup to NextMark Select gives their clients a big advantage in reaching list brokers in this highly competitive marketplace."

High-definition data cards are currently available to NextMark list research subscribers for no additional fee. A video presentation of the new technology is available online at http://www.nextmark.com/select.

About Data Services:
Founded in 1967, Data Services, Inc. (http://www.dataservicesinc.com) is a privately held company based in Salisbury, MD with offices in New York, Connecticut, Pennsylvania, New Jersey and Virginia. Data Services, Inc. specializes in US, Canadian and International Direct Mail Data Processing, Merge-Purge, Address Hygiene, Email Campaign Management Services and Online list count and ordering tools and will exhibit at Booth 3329 at the 2009 DMA Annual conference, http://www.dma09.org in San Diego, October 18th to 20th.

About NextMark:
NextMark provides tools and resources that help organizations to buy mailing lists, sell mailing lists, and learn about mailing lists. NextMark currently indexes and tracks more than 74,000 mailing lists from 1,200+ sources. Its solutions have been proven through more than 4,000,000 mailing list searches and 75,000 direct marketing campaigns for thousands of catalog merchants, retailers, fundraisers, politicians, banks, telcos, entertainers, broadcasters, publishers, and other organizations that reach their market directly. NextMark is a privately held corporation headquartered in Hanover, New Hampshire USA and on the web at http://www.NextMark.com with its Marketing Information Network list services operation located in Edmond, Oklahoma and on the web at http://www.minokc.com.

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Keith Messer
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