John’s product and marketing background with leading advertising marketplaces will be a tremendous asset to our team.
Los Angeles, CA (Vocus) December 13, 2007
NextMedium, Inc. , developer of the industry’s first brand integration marketplace, today announced that former online advertising executive, John Ellis, has joined the company as Chief Marketing Officer.
“We spent the last several years building a robust platform and marketplace for brand integration,” said David Bluhm, CEO. “John’s product and marketing background with leading advertising marketplaces will be a tremendous asset to our team.”
John most recently worked as Vice President of Product Management for ValueClick, where he was responsible for the global media platform, the second largest display media marketplace in the world. John was previously Vice President of Marketing & Product Management for Fastclick, a leading display ad network sold to ValueClick. Prior to Fastclick, John led Overture’s market entry into local search through development of its LocalMatch product, which was integrated into Yahoo after its acquisition of Overture.
“Marketers are struggling to engage consumers as traditional media models erode,” said John Ellis. “I’m excited to join NextMedium because its marketplace approach and focus on performance solves many of the traditional problems encountered by advertisers and publishers.”
For more information, please visit http://www.nextmedium.com.
NextMedium is the developer of the definitive technology platform and marketplace for buying, selling and measuring brand integration in entertainment content. With ad-skipping technology becoming ubiquitous, the ways audiences consume entertainment are rapidly evolving, and marketers and content providers are looking for innovative solutions to achieve the return on investment they demand. With its documented ability to influence consumer behavior, brand integration represents such a solution.
NextMedium has partnered with the entertainment and advertising industries, as well as leading measurement firms such as Nielsen, to help establish brand integration as a measurable, tradable ad unit. NextMedium’s marketplace helps marketers systematically find relevant opportunities to connect with audiences, while enabling content providers to cost-effectively monetize their integration opportunities and generate incremental revenue. For more information, please visit http://www.nextmedium.com.
Robbie Hyman, NextMedium, Inc.
robbie @ nextmedium.com
310-839-3100, ext. 7005
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