Even one FaceTime call can be enough to overload a busy network, which can result in longer and slower checkout lines, slow registers and POS terminals, failed transactions, and lost sales.
Nexvu CEO Eddie Nath
Naperville, Illinois (PRWEB) November 17, 2011
Nexvu (http://www.nexvu.com) has determined through analysis of retail clients’ in-store networks that three or fewer simultaneous Apple FaceTime sessions can overwhelm connectivity and interrupt business critical processes like payment transactions.
Nexvu has witnessed in client environments that three or more simultaneous Facetime sessions will overload the T-1 connections (1.544 mbps) retailers typically use to link stores to corporate networks and applications. FaceTime conversations can consume up to one half megabits per second (.514 mbps) of bandwidth each. When backhaul connections overload, critical processes like credit and debit card transactions and access to point of sale applications come to a halt.
“We’ve seen that retail staff members like to use FaceTime to communicate with colleagues and support centers for consultation and troubleshooting,” says Eddie Nath, CEO for Nexvu. “Problems occur during busy hours, though, when people need the most support and point-of-sale and payment terminals are busiest. Even one FaceTime call can be enough to overload a busy network, which can result in longer and slower checkout lines, slow registers and POS terminals, failed transactions, and lost sales,” says Nath.
This issue raises the question as to whether retailers’ in-store networks are prepared for the increase in the number of connectivity hungry devices being placed into stores as part of the end to end customer experience. As more applications run through them, network connectivity can easily become a bottleneck affecting a store’s ability to conduct business.
“We recommend that retailers evaluate whether their backhaul connectivity is sufficient to support what’s happening in the store and identify events that threaten to overload networks as they occur, or before they happen,” says Nath. “We’re not saying in-store staff members should cease using Facetime, but rather that networks need to catch up with the reality of how technology is used in stores today,” he says.
Nexvu specializes in monitoring in-store device utilization and performance of applications and networks, reporting key analytics to executives and technical teams in order to protect sales and enhance the quality of the in-store customer experience.
Nexvu (http://www.nexvu.com) delivers analytics solutions to the retail industry that measure, optimize, and visualize the ROI of in-store technology investments in real-time. Based in Naperville, IL, Nexvu’s customers include some of the world’s largest retailers. The company’s monitoring-as-a-service analytics offerings leverage patented technologies and are designed to provide retailers’ C-level executives with the control over and visibility into customer and employee interactions with in-store technology. Nexvu’s “Store Performance Index” is a unique metric for measuring the top line contributions and bottom line impact of new in-store technology investments including devices, networks, and applications. For more information, please visit http://www.nexvu.com or call (630) 364-4080.