NHL Introduces its Official App for iPad -- NHL Ice Time™ - Playoffs Edition

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Available for Free During the 2010 Stanley Cup Playoffs, the NHL Ice Time - Playoffs Edition App for iPad Gives Users the Best Way to Experience NHL Hockey

With demand for NHL hockey at an all-time high, we’re taking every opportunity to shorten the distance between the League and our fans

The National Hockey League today announced NHL Ice Time - Playoffs Edition™, the first official NHL® app for iPad, is available on the App Store.

The app, which was co-developed by the NHL and its strategic partner NeuLion, is available to iPad users for free during the remainder of the 2010 Stanley Cup® Playoffs, and among its many features gives NHL fans access a complete complement of video from the prior night’s games, through both condensed games and highlight packages.

NHL fans are young, affluent and educated, and have more handheld devices, HDTVs and broadband connections than fans of other major sports; this fan demographic has a huge demand for premium content on mobile devices. NHL Ice Time - Playoffs Edition has been specifically designed and developed to meet this significant demand with a suite of video, audio, statistics, content and more, all in one convenient app for the iPad.

“With demand for NHL hockey at an all-time high, we’re taking every opportunity to shorten the distance between the League and our fans,” said John Collins, the NHL’s chief operating officer. “The NHL’s new iPad app extends our reach, enabling us to distribute premium content on a platform that is quickly growing and expertly marketed.”

The features of NHL Ice Time - Playoffs Edition for iPad include:

  •     Live Scores;
  •     Live in-game stats for every team and player;
  •     Condensed (12-minute) versions of every NHL game;
  •     Video highlights after each period played;
  •     Video highlight reels at the conclusion of each game;
  •     A video archive with thousands of current-season highlights
  •     Live game radio of every game;
  •     Ice Tracker™, which allows fans to see where action took place and then view highlights;
  •     Extensive player profiles with video highlights & detailed in-game stats;
  •     Game photos;
  •     And archived results and stats for the current season.

NHL Ice Time - Playoffs Edition is the latest product in the NHL’s expanding digital portfolio designed to meet the demands of pro sports most tech-savvy fans. With an emphasis on ease-of-use and access to exclusive content, including live and feature broadband video, the NHL is leveraging digital media as a primary platform to drive audience growth, partner activation and licensee/rightsholder business. In 2009, the NHL was the only sports league nominated for a prestigious Webby Award for website design, and the League has been recognized as one of the 10 most innovative companies in sports by Fast Company Magazine.

NHL, the NHL Shield and the word mark and image of the Stanley Cup are registered trademarks and NHL Ice Time and Ice Tracker are trademarks of the National Hockey League. All Rights Reserved.

For more information, contact:
Michael DiLorenzo / National Hockey League    
MDiLorenzo(at)NHL(dot)com, 212-789-2657
Twitter: @NHLdilo


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Michael DiLorenzo
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