The Moneyball of NHL Hockey to Fuel the Passion of Fans

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A company that provides cutting-edge NHL hockey statistics and is the leader in real-time NHL game analysis has joined forces with Rogers Sportsnet, Canada’s all-sports network. now offers some of their key NHL tools via, tools designed to be advanced enough for NHL GMs and hockey analysts, now available to all NHL fans. Considered the ‘Moneyball’ of NHL Hockey, PowerScout believes their system will change the way fans look at hockey, not unlike how sabermetrics changed baseball. NHL fans will now get better-than-ever insights on their teams, players, and games, promising to fuel their hockey passion this winter.

What makes the PowerScout system stand apart from traditional NHL stats is that the entire system was designed based on measuring the elements that are statistically proven to lead to winning.

NHL hockey fans are now able to get a closer-than-ever look at NHL games and their favourite teams and players thanks to a new partnership between Rogers Sportsnet Inc. and PowerScout Sports Inc.

PowerScout Sports, a company that specializes in advanced real-time sports analytics, is now providing some of their key statistics and tools to Rogers Sportsnet, Canada’s all-sports network and leader in NHL broadcasts.

“The deal is good news for all NHL fans and we’re very excited to have partnered with Rogers Sportsnet,” says Marc Appleby, President of PowerScout Sports, Inc.

“Through fans now have access to some of PowerScout's player and team analysis designed to be advanced enough for professional NHL analysts and General Managers but simple enough for casual fans."

Appleby explains that what makes the PowerScout system stand apart from traditional NHL stats is how their entire system was designed based on measuring the elements that are statistically proven to lead to winning. The system uses both conventional as well as overlooked NHL hockey stats, and looks at player skills that have proven to be important over time to help hockey teams win.

These ground-breaking findings have been incorporated into all of PowerScout’s tools, including their Momentum Meter™, Dominance Curve™, Point Shares and MVP advanced player stats, Daily Power Rankings, and the soon to be launched professional-grade NHL Trade Maker. truly gives hockey fans the ultimate NHL toolkit,” says Appleby. “The in-depth information and at-a-glance visual displays will increase hockey debates and help fuel the passion of NHL fans everywhere.”

PowerScout has been compared to the movie Moneyball where sabermetrics changed how professional baseball teams look at talent. The PowerScout system also uses objective, empirical evidence to measure in-game activity and they believe it will change the way people look at NHL hockey.

When fans and professionals visit the NHL section of they will see the Game Tracker which brings the entire game to focus with one easy graph that charts goals, fights and each team’s momentum shifts. The other featured graph is called Game Dominance.

“Game Dominance is a cutting-edge visual tool that shows which team has more momentum," says Appleby. "The momentum level is tracked from shots on goal in a given period of time. It is the first-ever live game chart that measures the percentage of play dominated by each team during an NHL game."

Appleby explains that it will add to the context of NHL scores and that it’s also a great way for hockey fans to get caught up at-a-glance if they missed part of any game.

He further says that the PowerScout enhanced NHL Hockey Standings is the only place where fans can view the standings with or without the shootout-overtime 'loser point.' Another major development he mentions is the PowerScout NHL Power Rankings which now allow fans to predict NHL games and upsets like never before. These features are accessible at the click of a button by visiting

Indeed, their current game prediction success rate is over 60% based on all NHL games played since October 15th. Their success is due to 30 years of NHL hockey statistics research by Terry Appleby, a director of PowerScout Sports and the genius behind the system.


Terry Appleby, founder of the PowerScout Hockey system, is a retired Senior Economic Research Analyst for the Alberta government who has a thorough background in sports statistics and analysis, having done research into the NHL, the Canadian Football League (CFL) and Major League Baseball (MLB).

Terry is currently a 20 year member of the Society of American Baseball Research (SABR) where he sits on the Statistical Analysis committee and is also part of the Business of Baseball committee.

He began his statistics research in the 1970’s during the creation of his critically-acclaimed CFL board game. In the 1980s he began his NHL stats research where he developed and created an NHL board game called ‘National Pro Hockey.’

The big breakthrough came after reading an October 1998 column in the Edmonton Journal by sports columnist Mark Spector, who is now with Rogers Sportsnet. It was a light-hearted forecast of the forthcoming season for the Edmonton Oilers.

“Mark Spector’s column led me to review conventional wisdom by asking two fundamental questions, says Terry. “Which hockey player stats are important in explaining why teams win?’ and ‘How important are they really?”

This led him to reflect on Wayne Gretzky and how he was introduced to Edmonton in 1979 after a trade with the Indianapolis Racers. Oilers’ owner Peter Pocklington had introduced Gretzky as a player who was going to help the team win.

“If the purpose of an NHL hockey player is to help the team win, why aren’t we measuring him that way?” Terry asked himself.

After a further 13 years of NHL statistics research where he analysed over 14,000 NHL hockey games, 12,000 NHL hockey players and 28,000 NHL goaltender performances, he discovered that for centers, wingers and defencemen there are 12 important measurable player skills that help teams win and 11 different metrics for goalies.

“The 12 key skills obviously include goal scoring and passing ability for assists,” says Terry. “But the data clearly showed that it’s important to also consider shooting accuracy, toughness, anticipation, discipline, stick-handling, reliability, positioning, aggressiveness, skating speed and experience.”

All these years of research eventually led to the creation of the PowerScout Point Shares NHL player stats ratings, a system that revolves around 4 'super' stats that now allows direct comparisons between skaters and goalies.

Measuring the elements that contribute to winning became the foundation of all other tools that make up the overall PowerScout Hockey system, resulting in what the company describes as the most advanced, most accurate and most predictive method of NHL hockey analysis ever created.

The company was incorporated in 2009 when entrepreneur Marc Appleby, Terry’s son, became compelled to make the system available to the public and to professionals.

Marc gained some prominence after his appearances on the CBC TV show Dragons’ Den in 2008 and again in 2009 where a combined 3 million viewers saw him pitch his winter traction product ‘EcoTraction’ — it has been referred to as one of the top pitches on the show because all five 'Dragons' agreed to a deal in front of a national audience.

Today, he continues to work closely with former 'Dragon' on the Board of Earth Innovations, the company he co-founded to distribute EcoTraction. Brett, one of Canada’s most successful business leaders, is now also connected to the NHL after acquiring 5% equity in the Nashville Predators hockey team, news that received wide coverage in Canada and the US.

For radio, TV, print or blog interviews, contact:
Marc Appleby
PowerScout Sports, Inc.
Email: media(at)powerscouthockey(dot)com
Tel: 819-459-2745


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