NK Announces Digital Offensive in B-to-B Marketplace

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Proprietary Process Underpins Social Media Savvy Suite of Services: Nicholson Kovac Inc., one of the nation's leading independent marketing communications agencies, today introduced a suite of proprietary social media services designed specifically for B-to-B clients.

Research tells us that B-to-B customers don't want to be 'talked at' anymore; they want to be 'talked with' on a 1-to-1 basis

Nicholson Kovac Inc., one of the nation's leading independent marketing communications agencies, today introduced a suite of proprietary social media services designed specifically for B-to-B clients.

"B-to-B companies face a different challenge than their consumer counterparts when it comes to harnessing social media for marketing purposes," said President and CEO Pete Kovac. "By integrating this suite of services into our trademark strategic planning process, we customize and enrich them in ways that maximize ROI for our clients."

The new NK offerings complement existing digital services such as web site development, online advertising, search engine optimization, and search engine marketing, all under an umbrella program entitled Social Media Savvy. It includes:

Social Media Mining - Using proprietary monitoring tools, NK captures qualitative and quantitative data about brands, products, industry sectors, and competitors from blogs, discussion forums, social networks, micro-blogs, videos, podcasts and more.

Social Community Marketing - NK creates social communities and network-based marketing programs to build awareness, generate engagements with key audience segments, build brands, facilitate leads and generate sales.

Social News Releases - NK enhances standard news releases with search-engine friendly text and features such as embedded graphics, audio/video, RSS feeds and links to relevant sites, enabling clients to reach traditional and online audiences simultaneously.

Online Reputation Management - Using proprietary analytical tools, NK audits online mentions of a company, its people, its programs and its products, assigns weighted scores to measure the ratio of positive to negative references and tracks the weekly trends. Then, equipped with data from the audits, NK enters social media channels, engages audiences transparently, corrects misinformation, and builds "share of voice" virally.

"Research tells us that B-to-B customers don't want to be 'talked at' anymore; they want to be 'talked with' on a 1-to-1 basis," Kovac said. "Social media is a highly effective one-to-one communications tool that also delivers one-to-many impact at considerably less cost than conventional direct marketing or trade media measures."

Nicholson Kovac Inc., (formerly NKH&W, Inc.) is an integrated marketing communications company with capitalized billings approaching $100 million. It is among the top 40 largest independent agencies and serves national and global brands. Central to NK's work is Relevant Ingenuity SM , a proprietary process of discovering the relevant issues long before the search for creative solutions begins. The result is smarter, more efficient communications that deliver measurable results for clients.

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