“The marketing communications business is experiencing seismic change and our new website shows what we are doing as thought leaders, not only to stay abreast of change but rather to drive it in ways that best serve the interest of our clients.
Kansas City, MO (PRWEB) August 10, 2010
Nicholson Kovac, Inc. today unveiled its new website highlighting what chief marketing officers say they most want to see from their agencies: great work.
“Fresh research told us that clients most desire to see how an agency solves problems and seizes opportunities,” said Nicholson Kovac President/CEO Pete Kovac. “And that’s what we’ve done with our new site.”
“Clients expect agencies to offer all the standard services, and we do,” Kovac said, “but they don’t require lengthy descriptions of those services. Instead, they want to see how an agency differentiates itself with performance.”
Keys to the agency’s performance are its culture and the people who create it, Kovac said, so the new site is rich with illustrations of an NK environment where “excited people are doing exciting work.”
The new site also is exceptionally easy to navigate, he said, with tabs that make pages simple to find and new icons linking visitors to the NK Facebook page, You-Tube channel and Twitter account. The site also features an agency blog, authored by various staff members offering their perspective and points-of-view on topics centered around their respective disciplines.
“The marketing communications business is experiencing seismic change,” Kovac said, “and our new website shows what we are doing as thought leaders, not only to stay abreast of change but rather to drive it in ways that best serve the interest of our clients.”
One thing that hasn’t changed is NK’s proprietary strategic planning process, Relevant Ingenuity.
“Our consultative approach to helping clients achieve their objectives has stood the test of time,” Kovac said. “The planning models that differentiate NK are built to embrace new technologies that help produce the results our clients want. Visiting our new website is a wonderful way to see how we make it all happen.”
About Nicholson Kovac, Inc.
Nicholson Kovac, Inc., an integrated marketing communications company, is counted among the top independent advertising agencies in the country and serves national and global brands. At the heart of Nicholson Kovac's work is RelevantIngenuity(SM), a proprietary process of discovering the relevant issues long before the search for creative solutions begins. The result is smarter, more efficient communications that deliver measurable results for clients. For additional details, visit http://www.nicholsonkovac.com or follow us on Twitter at http://twitter.com/NicholsonKovac or http://twitter.com/FPeteKovac.
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