Nicholson Kovac Announces Last Plan Standing Finalists

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Nicholson Kovac has narrowed the field of 11 semi-finalists in “The Last Plan Standing” competition to the Top Three finalists – Flava’ Cap (Scottsdale, Ariz.), Robert Portner Brewhouse/Studio Program (Brookline, Mass.) and White Brights Teeth Whitening Boutiques (Washington D.C.). These three finalists bring the idea of Relevant Ingenuity to life.

Last Plan Standing

It was tough to narrow the field to the final three, as many have the potential to become vibrant, successful companies, but the finalists best demonstrate the ideal combination of relevant, ingenious ideas and a solid business foundation.

Nicholson Kovac has narrowed the field of 11 semi-finalists in “The Last Plan Standing” competition to the Top Three finalists – Flava’ Cap (Scottsdale, Ariz.), Robert Portner Brewhouse/Studio Program (Brookline, Mass.) and White Brights Teeth Whitening Boutiques (Washington D.C.).

The Top Three contestants were chosen based upon their overall business idea and detailed information they submitted about their product or service. The three finalists now have the opportunity to present their idea and business plan to a panel of judges in Kansas City during the week of May 2. The overall winner will be determined based on the panel’s scores and consideration of their initial views/likes of their submission videos as posted on You Tube.

Nicholson Kovac then will conduct a live webcast to announce the winner of “The Last Plan Standing,” who will receive a fully integrated marketing communications campaign for their new business venture.

“The Last Plan Standing” competition is a once-in-a-lifetime opportunity for entrepreneurs and small business owners to win an integrated marketing communications campaign worth up to $100,000 to launch their business. By submitting approximately one-minute videos, entrepreneurs had the chance to explain why their new product or service is relevant and ingenious, and it should be deemed worthy as “The Last Plan Standing.”

“We were impressed by the caliber of the entries we received from entrepreneurs and small business owners nationwide as part of ‘The Last Plan Standing” competition,” said Pete Kovac, president and CEO. “It was tough to narrow the field to the final three, as many have the potential to become vibrant, successful companies, but the finalists best demonstrate the ideal combination of relevant, ingenious ideas and a solid business foundation.”

Contestants and followers can receive ongoing updates about the contest by following @NKlastplan on Twitter.

About Nicholson Kovac, Inc.
Nicholson Kovac, Inc., an integrated marketing communications company, is counted among the top independent advertising agencies in the country and serves national and global brands. At the heart of Nicholson Kovac's work is Relevant IngenuitySM, a proprietary process of discovering the relevant issues long before the search for creative solutions begins. The result is smarter, more efficient communications that deliver measurable results for clients. For additional details, visit http://www.nicholsonkovac.com, or follow us on Twitter or Facebook.

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Renee Robinson

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