We wanted to develop a campaign that encompassed Nicholson Kovac's unique culture and employees and we accomplished that with The Red Campaign.
Kansas City, Mo. (PRWEB) June 23, 2009
Nicholson Kovac recently received the Best of Division Pro-Comm award from the Business Marketing Association (BMA) for its The Red Campaign agency promotion project. The Pro-Comm awards recognize the best work by business-to-business marketing agencies and clients from across the United States.
The Red Campaign, launched in September 2008, features three print ads that target potential clients and employees. With bright red backgrounds, a Nicholson Kovac signature, the ads take a humorous approach and highlight characteristics unique to the agency, including its Midwest location, being politically fat-free and its work with top brands from all over the world. With catchy headlines and a single graphic, these ads demonstrate how simplicity can be key to success. Each ad features a call to action, urging interested job candidates to submit a resume.
"Receiving the Best of Division Pro-Comm award is a great honor," said Jack Swearengin, vice president and director of creative services. "We wanted to develop a campaign that encompassed Nicholson Kovac's unique culture and employees and we accomplished that with The Red Campaign."
Nicholson Kovac also won Awards of Excellence for the 3M Medical How Dare You Call Me a Cold and Master of Disguise print ads. In the Television/Radio category, NK also received an Award of Excellence for its Aim: Defoliation Rodeo? radio spot for the FMC Corporation.
"We are very honored to be recognized by the Business Marketing Association and our peers," said Pete Kovac, president and CEO. "Thanks to the hard work of our team, we were able to successfully accomplish the objectives of all four campaigns and to help our clients achieve success."
About Nicholson Kovac, Inc.
Nicholson Kovac, Inc., an integrated marketing communications company, is counted among the top independent advertising agencies in the country and serves national and global brands. At the heart of Nicholson Kovac's work is Relevant Ingenuity SM a proprietary process of discovering the relevant issues long before the search for creative solutions begins. The result is smarter, more efficient communications that deliver measurable results for clients.