For Earth Day, Nimli.com Launches NYC Pop-Up Store Promoting Organic and Sustainable Products

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Expanding its successful web based eco-friendly marketplace, Nimli.com arrives on the scene this April with an innovative pop-up store in the NOHO neighborhood of Manhattan. In celebration of Earth Day, Nimli kicks off this month-long green venture at 2 Great Jones Street on April 17th with an opening press event.

NIMLI LAUNCHES NYC POP-UP STORE

The vision and hope of making it possible for people to adopt a sustainable lifestyle through an extensive offering of green products and services.

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Expanding its successful web based eco-friendly marketplace, Nimli.com arrives on the scene this April with an innovative pop-up store in the NOHO neighborhood of Manhattan. In celebration of Earth Day, Nimli kicks off this month-long green venture at 2 Great Jones Street on April 17th with an opening press event.

Nimli's offerings encompass eclectic collections by designers at the forefront of eco-design ranging from clothing, jewelry, accessories, to home décor, beauty products, and more. Rajat Arora created Nimli with, "The vision and hope of making it possible for people to adopt a sustainable lifestyle through an extensive offering of green products and services."

Over the course of the month until May 17th, exclusive promotions, surprise giveaways, and special events will take place at the store, including a book signing by Daniel Goleman, author of Ecological Intelligence. Other developments include a sweeping eco sample sale unique to each weekend of the month which is sure to draw all sorts of conscientious consumers.

Today's shopper, not for the reason of personal virtue, but out of necessity, looks for a place of mutual exchanges, to gain and to give. Nimli's pop up store offers a space where a relationship between self, Earth, and the environment takes root, and circles the globe.

CONTACT:
NIMLI
Ja Hee Yang, PR
212.596.4359
pr @ nimli.com
http://www.nimli.com

Location:
2 Great Jones Street
(Between Broadway & Lafayette)
New York, NY 10012

Source: NIMLI

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Rajat Arora
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