Nissin Foods Debuts New Noodle Technology With Launch of World Pasta Product

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Nissin Foods (USA) Co., Inc. today announced the launch of Chow Noodles featuring the proprietary "premium straight-cut noodle" technology.

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Nissin Foods (USA) Co., Inc. today announced the launch of Chow Noodles featuring the proprietary "premium straight-cut noodle" technology. Chow Noodles is a line of microwavable noodles and sauce. With some water and a microwave, this easy-to-prepare meal is perfect for lunch at the office or at home. “It’s portable and doesn’t even need a fridge to store. What could be more convenient?” exclaims Ken Sasahara, company president.

The secret to the quality of these noodles is the breakthrough technology developed by Nissin Foods. With traditional manufacturing it was impossible to produce instant ramen without the wave since the noodles are prone to stick together. These new noodles provide a more restaurant-quality appearance and texture that is easier to prepare.

The introduction of these straight-cut noodles is a global coordinated effort in seven areas: Japan, US, China, Hong Kong, Germany, England and France. Each country has developed tastes suitable to each area and a localized brand name. In the US, Chow Noodles features Tomato & Basil, Alfredo, and Cheddar Cheese flavors. Consumer research shows that people do appreciate the difference in noodle quality and enjoy the overall flavor.

Nissin is proud to continue its heritage of innovation and offers more ways to enjoy ramen—especially important during these hard economic times.

About Nissin Foods
Nissin Foods (http://www.nissinfoods.com) is part of the Nissin Foods Holdings Company. This now multi-national corporation introduced the first instant ramen product to the world in 1958. Nissin Foods has been in the US since 1970 and invites you to savor our fine family of convenient products that offer quick, delicious and easy ways to enjoy ramen anytime: Cup Noodles, Top Ramen, Souper Meal, Chow Mein, Chow Noodles, Deli Pasta, Bowl Noodles Rich & Savory and Bowl Noodles Hot & Spicy.

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Linda Chung
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