Auto Dealers: There's More Traffic on NJ.com

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Annoucing new features for NJ.com Autos section.

The Auto section of the site has always been a major focus for us. In addition to showcasing new and used cars we offer price quotes from local dealers, auto reviews, new and used car research and dealer video ads. The Web ID along with the improved navigation and new look will make this the premier car shopping destination in New Jersey

Auto dealers know that newspaper and online advertisements drive traffic to their showroom. Both are essential but what if they could work together? With the announcement of Web ID from NJ.com the connection has been made.

The new Web ID makes the link from newspaper ad to an online presence - where even a video of the car is a possibility. This code, unique to each vehicle, is included in a newspaper classified or display ad. The shopper simply enters that code in the search box on nj.com/autos and goes directly to more information on that car. This provides a direct route from the ad to the site - a convenience to shoppers and a bonus to advertisers.

NJ.com is the online home of 14 New Jersey newspapers including The Star-Ledger. The site features comprehensive local news, information and classifieds. "The Auto section of the site has always been a major focus for us. In addition to showcasing new and used cars we offer price quotes from local dealers, auto reviews, new and used car research and dealer video ads. The Web ID along with the improved navigation and new look will make this the premier car shopping destination in New Jersey," states Barbara Chodos, general manager of NJ.com.

Web ID is one of many new features that put dealers on the fast track to success online. NJ.com, looking for every opportunity to make shopping easy and dealers' ads prominent, has repositioned the Newspaper Ads Section of the site for easy access and increased visibility. Dealers can expect increased traffic due to this move.

Taking advantage of the latest insight and technology, the Auto section of NJ.com has been optimized. Chances are greater than ever that anyone using Google, MSN, Yahoo and other search engines to look for a car in New Jersey will be steered to nj.com/autos.

New advertising opportunities will appeal to dealers. The redesign includes a Leader Board position at the top of the Autos page. This industry standard size and position offers an excellent opportunity for local dealers, manufacturers and automobile associations to appear in the premier position of the Auto section. New, bigger ad sizes on pages throughout the section offer additional opportunities. Dealers may choose the new video feature to showcase their vehicles. This creative functionality allows shoppers to hear about the car and see it from every angle.    

Additional features, geared to car buyers, indirectly benefit the advertisers. Improved navigation allows shoppers to cruise the site with ease, on each turn seeing photo and video ads for new and used cars. As a direct result of user input, the vehicle details page provides additional user options and improved scrolling, encouraging the shopper to spend more time looking at cars and increasing the chances of buying.

According to Barbara Chodos, general manager of NJ.com, "The major update to the Auto section of NJ.com offers advertisers and shoppers an unprecedented level of choices. Our research shows us what car shoppers want and need to make a purchase. We listen closely to New Jersey auto dealers so we understand their needs also. The upgraded site is a reflection of what we heard. Employing the best technology and creativity, we were able to deliver what our shoppers and advertisers want."

NJ.com (http://www.nj.com), based in Jersey City, New Jersey, is an affiliate of Advance Internet, Inc., a leading creator of highly interactive, online community-based news and information Web sites created in alliance with over 36 newspapers owned and operated by Advance Publications Inc., and its subsidiaries. In addition to NJ.com, Advance Internet, Inc. develops and manages nine other local Web sites including al.com, cleveland.com, MassLive.com, MLive.com, NOLA.com, OregonLive.com, PennLive.com, SILive.com, syracuse.com and two specialty Web sites, gulflive.com and MardiGras.com.

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Barbara Chodos
NJ.com
201.459.2822
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