2,100% Client ROI puts Further in NMA Awards Spotlight

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Proven search campaign for travel client makes Top 3

Further at the NMA Awards

The addition of three new key brand clients gave us a good start to the year. Then, in May we were ranked in the NMA’s leading search agencies list for the first time

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There was a new face at the digital marketing industry’s most prestigious awards ceremony held at the Grosvenor House in Park Lane on Thursday - Further Search Marketing.

Just four years old, Further is fast making its name for creating innovative, effective SEO campaigns that deliver return on investment for clients across a wide range of B2C and B2B sectors.

On Thursday night, Further were Finalists at the NMA Effectiveness Awards at the first time of asking – selected for a campaign implemented for a comparatively unknown brand, Richardsons Boating Holidays, which had yielded a 2,100% return on spend for the client over a nine month period.

Despite proving such impressive online sales figures, the campaign was beaten to the Best Travel Campaign by currency giant, Travelex. The other Finalist in the category was overseas car hire company, Europcar.

As Further Co-Founder Steve Jaggard pointed out afterwards “It was a real shame to get pipped at the post, but we’re really proud of the results we are delivering month on month not just for Richardsons, but across the board, so we’re confident we’ll be here again next year, hopefully with a better end result. Regardless, we have had a great time here at the awards, congratulations to NMA for a great night”

“2010 has been quite a year so far in Further’s development,” he continues “The addition of three new key brand clients gave us a good start to the year. Then, in May we were ranked in the NMA’s leading search agencies list for the first time – and now we have found ourselves reaching the NMA Finals at the first time of asking.”

For more details about Further, visit http://www.further.co.uk

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