LifeSource Direct Annoucnes An Increase in Consumer Interest in Life Insurance

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LifeSourceDirect.com, a no medical exam life insurance provider focusing on direct-to-consumer insurance and financial products, announced that its demand for no medical life insurance products is growing at significantly higher rates than industry statistics.

LifeSource Direct

Consumer Direct Term and No Medical Life Insurance

LifeSourceDirect.com, no medical exam life insurance provider focusing on direct-to-consumer insurance and financial products, announced that its demand for no medical life insurance products is growing at significantly higher rates than industry statistics. Despite the fact that Real Gross Domestic Production fell by 0.1% in the fourth quarter of 2012, and according to the Timetric report which shows a slight decline in the overall life insurance industry,* LifeSource Direct experienced a 20% month over month growth rate since Q4 2012 for its non medial life insurance products.

LifeSource Direct attributed its growth for life insurance, as evidenced by a significant increase in life insurance quotes and purchases, to the improvement in web quoting and buying technologies for complex financial products. In addition, as consumers are much more aware of the need for life insurance especially in a weakened economy where the need to protect your loved ones is amplified by the lack of investment opportunities as well as household budgetary concerns, they are shopping online for lower cost insurance options.

Better consumer resources and advanced quoting technologies was one of the key drivers for LifeSource's increased demand. The internet as a means of "on demand information" makes websites like LifeSourceDirect.com valuable to the consumer, as they need a trusted advisor to help with the decision making process. For those individuals who already know what they want, the LifeSourceDirect.com website allows for a complete and easy online purchase of various policies that are customized by client preference. This includes the 1Click no medical exam term policy for amounts up to $350,000 that can be issued the same day as applied for, a service level that eliminates medical exams and speeds up underwriting providing on-demand life insurance policies. The approval process is only subject to a medical and lifestyle questionnaire.

LifeSource Direct’s recently launched “Everyday Heroes” marketing campaign has been highly successful for its recent growth. "Everyday Heroes" promotes the dramatic convenience and time saving benefits consumer can enjoy from the online search for both no-medical exam life and fully underwritten life. In addition, there are accidental death policies and limited face amount guaranteed issue modified whole life policies for those who cannot qualify for normal life policies. The innovative LifeSourceDirect.com technology platform enables consumers to
realize the goal of protecting their family and their families dreams which is one of the simplest and most heroic acts that exists. Life is too unpredictable to not address one of the most important aspects of personal financial planning. In addition the cost of this protection is surprisingly low. In many cases it is less than the cost of a cup of coffee a day to provide this valuable protection.

“A lot of people have had a bad experience in the pursuit of life insurance coverage for their families. From long delays in underwriting to the hassle of appointments and medical exams it sometimes is not a pleasant process. LifeSource Direct.com strives to simplify the process and make it as convenient as possible" stated a principle of LifeSourceDirect.com. "From our state of the art no medical exam life insurance policies to our conventional polices we can shop over 60 carries to make sure the consumer gets what they need and want.”

About LifeSource Direct

LifeSource Direct ( http://lifesourcedirect.com ) was formed to create a dynamic, state of the art, direct sales life insurance company backed by an experienced and professional staff. Incorporating the latest cutting edge technology with one of the best consumer support staffs in the industry assures a simple and easy process for purchasing life insurance. LifeSource Direct works with top rated insurance carriers including Prudential, SBLI, Banner Life, MetLife, Lincoln, Nacolah, Transamerica, ING, Genworth Financial, and many more. LifeSource Direct works with thousands of people every year to help them find the right term life insurance at the right price. In addition LifeSource Direct offers many ancillary products such as complimentary WellCard Health and RX discount cards.

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Murray Owen
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