Non-Alcoholic Beverages: A Global Outlook
San Jose, CA (PRWEB) September 2, 2008
New product innovations are mostly targeted at young consumers, especially teenagers and young professionals with busy lifestyles. The niche segment of ready to drink tea and coffee is expected to record healthy growth fueled by the wide distribution network across regions. Growth in the non-alcoholic beverages market comprising of carbonated and non-carbonated drinks, is stimulated by unique product concepts, new brands, flavors and brand extensions of several popular products.
The emergence of "functional" beverages, a relatively new segment, is guided by demographic and lifestyle forces. The market sector includes drinks that are enriched with additives, vitamins, minerals, herbs, nutrients and other beneficial compounds. Capitalizing on the trend towards healthy-for-you drinks, manufacturers are introducing a range of functional drinks that meet specific needs of a consumer, be it instant energy replenishment or long-term fitness. Market for non-alcoholic beverages is witnessing steady growth with a balanced shift in consumption patterns from carbonated drinks to fruit juices, flavored drinks, and sports & energy drinks. Future growth prospects are expected to stem from developing markets worldwide.
Bottled water will continue to fare well in the global beverage marketplace as a healthy alternative to carbonated soft drinks. Gains in bottled water market will come from flavored varieties and convenient packaged formats, especially single-serve packs. With thinning boundaries between markets for energy drinks, sports drinks and flavored water, players in the sports drink industry are churning out offerings targeted at the overall market for health, and well-being. Mature markets such as Western Europe and North America are witnessing increased number of launches of sports drinks with low sugar, low sodium and low carbohydrates. Product positioning, incorporation of natural ingredients and energizing concepts, coupled with strong marketing in emerging nations are the key factors driving growth in the sports and energy drinks market. Youth and athletes dominate consumption trends in this segment.
Changing demographic patterns is one of the crucial factors impacting the soft drinks market. The under 14-age group has traditionally been the major target market for soft drink manufacturers. However, increasing preference for non-carbonated soft drinks has restrained consumption of carbonated soft drinks. The meltdown is principally attributed to aging population and growing focus on health issues involving obesity, and general well-being. Declining alcohol consumption, growing health awareness and heightened interest in non-alcoholic beverages are driving growth in the fruit juices market. Though sales to a great extent are determined by weather conditions, changing preferences are pushing revenues to a new high. Fruit juices with nutritional orientation and caffeine-free and sugar-free products are continuously being rolled out in the market to attract consumers. Coffee is expected to enjoy steady growth as high-quality specialty espresso-based drinks are exceptionally popular with young adults. The popularity of tea would be on account of greater awareness of its health benefits, mainly among the baby boomer population.
The report titled "Non-Alcoholic Beverages: A Global Outlook" published by Global Industry Analysts, provides a collection of statistical anecdotes, market briefs, and concise summaries of research findings. The report offers a bird's eye view of the industry, highlights latest consumption trends among youngsters, and health conscious aging baby boomers, in addition to providing statistical insights into global per capita consumption, and sales of soft drinks, and coffee. The report also offers exclusive previews on the coffee, and tea markets, and a compilation of recent mergers, acquisitions, and other noteworthy strategic corporate developments. Discussion on the industry's most effervescent regional market, the US, is amply detailed with unbiased research commentary and punctuated with 17 information rich market data tables designed to provide the reader a rudimentary understanding of the prevailing market climate. Other markets briefly synopsized to offer the reader a prelude to regional dynamics, include Canada, Japan, France, Germany, UK, Asia and Latin America. Also included is an indexed, easy-to-refer, fact-finder directory listing the addresses, and contact details of 894 companies worldwide.
For more details about this research report, please visit http://www.strategyr.com/Non_Alcoholic_Beverages_Industry_Market_Report.asp.
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