Good marketers know what works but great ones understand why things work
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Ferndale, WA (PRWEB) March 26, 2009
Todd Baker will speak on Demystifying Online Marketing for Nonprofits at the Association Fundraising Professionals Conference in New Orleans on March 30, 2009. He will be introducing http://www.OrgMarketing.com during this presentation for the first time to the nonprofit sector.
This presentation gives nonprofits an understanding of the philanthropic online experience from the charity and constituent perspective simultaneously--"Good marketers know what works but great ones understand why things work," Baker said.
Baker believes the Internet will become centric to all of nonprofit fundraising for one simple reason -- "You can never stop someone from going to your organization's website. However, if the charity produces a lousy radio advertisement the good news is that most people they want to reach didn't hear it or if they did, won't recall it weeks later. However, nonprofits get one shot with their website and it only takes seconds to make an impression ... good or bad," Baker said.
Baker believes with this straight-to-the-point advice nonprofits can implement these steps tomorrow so that people who are searching for meaning and purpose in life may find wonderful causes and become fulfilled ... thus our world will be better for it.
During Baker's session at the AFP Conference and at http://www.OrgMarketing.com , nonprofits can learn:
- Learn how charities can leverage social networks to attract new people.
- Understand when nonprofits should integrate their offline marketing online.
- Learn how charities can really make online fundraising work.
- Understand how nonprofits balance seemingly competing online objectives.
Todd Baker, Grizzard, Vice President / Senior Strategist
For more than two decades, Baker has helped some of the top charities in North America, assisting them in the development of Mission-Driven Marketing™ strategies. Baker is the author of the free e-book, "Nonprofit Websites," the first of its kind, which has been downloaded by tens of thousands of charities in more than 50 countries. He writes the Fundraiser Confidential series for Fundraising Success Magazine and he is also known for the Baker's Dozen fundraising series for the Nonprofit Times.
Baker is also a contributing author to one of the best selling nonprofit Internet books of all time, Nonprofit Internet Strategies and is the author of Champions of Philanthropy.
Baker has spoken at every major nonprofit association conference in the United States. He is a former member of the Association Fundraising Professionals Board of Directors for Washington State. Baker spent over 13 years with World Vision, one of the largest privately funded international relief and development organizations in the United States.
Association Fundraising Professionals (AFP) Conference, New Orleans
Demystifying Online Marketing for Nonprofits
Monday, March 30, 2009 2:45PM - 4:00PM
Todd Baker, Vice President / Senior Strategist, Grizzard
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