“The development of DevaCurl No-Poo Quick Cleanser was inspired by Deva Inspired stylists and individuals with curly hair.”
New York, NY (PRWEB) October 01, 2012
Beginning this week, all curl types seeking a quick cleansing option, can take home the new DevaCurl No-Poo Quick Cleanser (MSRP $19.95). The new spray cleanser was created for use between routine cleanses to revitalize curls without a drop of water.
Frequent cleansing is generally deemed unnecessary and can remove much needed moisture from delicate curls. When sprayed at the roots, the waterless DevaCurl No-Poo Quick Cleanser invigorates hair and scalp and absorbs just enough oil, odor and sweat to restore curl luster and shine without drying or leaving any powdery residue.
DevaCurl is widely regarded as one of the first hair care brands to replace damaging shampoo detergents with high concentrations of gentle, moisturizing botanical ingredients. DevaCurl No-Poo Quick Cleanser contains no preservatives, silicones or harsh, dehydrating sulfates and detergents. Convenient and easy to use, the texturizing spray cleanser is infused with macadamia nut oil for all-day nourishment and shine; uses peppermint to stimulate the scalp, and contains the exclusive DevaCurl Botanical Blend to naturally boost hydration and maintain moisture balance.
DevaCurl No-Poo Quick Cleanser can be used to extend the benefits of the Deva 3-Step technique to cleanse, hydrate and define curls or whenever a quick cleanse is necessary.
“Founded with a vision that all individuals accept their curls, understand their curls, embrace their curls and live a curly lifestyle, DevaCurl pioneered innovative products specifically for curly hair, including launching the 'original' DevaCurl No-Poo Zero Lather Conditioning Cleanser a decade ago,” said William Ludwig, DevaCurl president and COO.
He added, “The development of DevaCurl No-Poo Quick Cleanser was inspired by a growing demand from Deva Inspired stylists and individuals with curly hair for DevaCurl to introduce a waterless cleanser suitable for all curl types.”
All DevaCurl curl care products, including the new No-Poo Quick Cleanser, are available nationwide at select professional salons and retail locations across the United States and Canada. Visit mydevacurl.com for salon and retail locations, locate a Deva Inspired stylist, and learn more about the DevaCurl brand, curl types and styling tips. To join the curlvolution, find and follow DevaCurl on Pinterest, Facebook and Twitter.
DevaCurl offers a complete collection of products designed exclusively for curly, wavy and chemically processed hair to rejuvenate and restore curls to their natural order. The DevaCurl story and its unique collection of curly products originated with thousands of enthusiastic curly clients at our Devachan Salons in the trendy SOHO district of NYC. The innovative DevaCurl collection of sulfate, silicone and paraben-free conditioning cleansers and styling products address curly hair’s specific needs using healthy oils and botanical extracts that cleanse, hydrate and lock-in moisture. For more information, visit http://www.mydevacurl.com.