Marijuana Advocacy Group Launches Cable TV Ad Campaign on '4/20'

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The Foundation for the National Organization for the Reform of Marijuana Laws (NORML), a Washington, D.C.-based advocacy organization established in 1997, is purchasing advertising time on selective cable outlets to underscore the urgency of decriminalizing marijuana also known as cannabis.

NORML's Internet Ad Banner

It's time for President Obama to endorse cannabis law reform where it is legally controlled and taxed like alcohol and tobacco products

The Foundation for the National Organization for the Reform of Marijuana Laws (NORML FOUNDATION) a Washington, D.C.-based advocacy organization established in 1997, is purchasing advertising time on selective cable outlets to underscore the urgency of decriminalizing marijuana also known as cannabis.

The NORML Foundation launched this Marijuana Law Reform Advertising Campaign on 4/20, a day marked as a holiday celebrated worldwide by the cannabis culture to create further political pressure on the federal government to both recognize 1) the ever-increasing support of Americans who favor cannabis legalization and 2) the clear sea change of cannabis laws that's been happening at the state level since Californians voted in favor of medicinal access to cannabis in 1996.

The featured ad is the winner of NORML's recent user-generated-content contest that asks NORML supporters: 'What would you say to President Obama about legalizing marijuana?'

New Jersey college student and up and coming filmmaker Jason Druss created the winning submission and is the recipient of the contest's $3,500 cash grand prize after 6500 votes were cast on NORML's webpage. "It's time for President Obama to endorse cannabis law reform where it is legally controlled and taxed like alcohol and tobacco products," stated Jason Druss. "It's shocking that students can lose out from federal student loans for possessing a few joints, when pot's been part of the college culture for decades.'

Marijuana, By the Numbers...
Thirteen states (with a population base of 115 million Americans) have decriminalized cannabis possession; thirteen states (with a population base of 75 million Americans) now have medical cannabis laws. Additionally, more states than ever before are debating cannabis law reform, including California and Massachusetts where legalization legislation have been introduced.

Since 1965, over 20 million Americans have been arrested on cannabis-related charges--90% for possession-only; over 900,000 cannabis arrests are again expected this year.

According to numerous survey and polls, approximately 75% of Americans support medical access to cannabis; 73% favor decriminalizing cannabis possession for adults and 42% of Americans support legalizing cannabis.

For more information about the National Organization for the Reform of Marijuana Laws (NORML) and its new pro-cannabis legalization ads, contact Allen St. Pierre, Executive Director, 202-483-5500.

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