Smoky Mountain Resorts Selects Maestro Multi-Property PMS, ResWave Booking Engine for 7 Flagged and Independent Hotels to Maximize RevPar, Cross Selling Online

Share Article

Hosted ASP PMS, ResWave Online Booking, Condo-Timeshare on one database at all properties to ensure optimized rates, accurate inventories, and management controls

News Image
Many of our guests phone in to our Maestro central reservations call center to ask for a room in one of our budget properties, like a Rodeway Inn; but we often can suggest another of our hotels with an indoor poor or other amenity with availability that we think the children might enjoy more

NORTHWIND-Maestro PMS, provider of Maestro™ enterprise Property Management hotel software and reservation software solutions for the hospitality industry, announced Smoky Mountain Resorts, with seven properties and over 750 rooms, installed Maestro ASP Multi-Property PMS, ResWave online booking software, Sales and Catering, Condo and Timeshare Owner Management, and Yield Management across its hotels.

The Maestro Multi-Property system utilizes a centrally-hosted single-image database and ResWave Web booking with integrated Yield Management for reservations at all properties to ensure optimized rates, accurate inventories, and management controls. Smoky Mountain Resorts operates Country Inn & Suites, Ramada Inn, Rodeway Inn and independent properties.    

"Maestro Multi-Property PMS with the ResWave booking engine, Condo-Timeshare, and Sales and Catering was the best system to enable us to cross-sell our hotels online and from our call center with a single-inventory database for optimized prices and accurate availability," said Kay Collier-Pittman, president of Smoky Mountain Resorts. "We host our Maestro Multi-Property PMS for all our hotels on one platform and operate our properties and inventories with centralized controls for optimized pricing and management oversight. Maestro has flexible packages and management reporting; it is a very strong multi-property system that performs well regardless of how many different flags you may operate."

Smoky Mountain Resorts operates six hotels and one condominium complex that it markets for unit owners with the Maestro Condo-Timeshare Management System. Collier-Pittman noted an important advantage her company gets from Maestro Multi-Property is Smoky Mountain Resort's ability to offer all its properties, regardless of flag, from one online ResWave booking engine and one database for all rooms. Smoky Mountain Resorts is a drive-to family destination in the heart of the Smoky Mountains and close to Pigeon Forge and Gatlinburg.

"Many of our guests phone in to our Maestro central reservations call center to ask for a room in one of our budget properties, like a Rodeway Inn; but we often can suggest another of our hotels with an indoor poor or other amenity with availability that we think the children might enjoy more," said Collier-Pittman. "Our reservations agents can see the availability for all our properties on one screen so they can cross sell to offer guests the most appropriate accommodation at any of our resorts." Because the resort company uses the ResWave online booking engine that is fully integrated in the single-image Maestro Multi-Property database, Smoky Mountain Resorts also offers reservations for all its properties from its website. "We sell many types of packages with the ResWave booking engine and the Maestro Yield Management system optimizes rates for our hotels on every reservation channel, including online booking sites," Collier-Pittman said.

"NORTHWIND-Maestro has worked closely with hundreds of independent operators and multi-property hotel groups to develop functionality that enables properties to provide unsurpassed guest-centric service with a high level of ease of use to ultimately increase efficiency and staff productivity," said Warren Dehan, president of NORTHWIND-Maestro PMS. "Our Multi-Property Maestro system is used by many companies with multiple flags that want the flexibility to use a single system at a hosted location to automate many properties on one database. This facilitates excellent centralized management control and reporting while providing each hotel with its own remotely accessed property management applications."

"Before we made our systems decision, I and three members of my management team attended a Maestro users meeting specifically to meet other hotel companies like ours that used the system," said Ms. Collier-Pittman. "We selected Maestro based on our discussions with many Maestro users who were satisfied with their installations. After installing all our properties and using the system in our busiest season, Smoky Mountain Resorts is another satisfied Maestro user."

For a live demo of the Maestro 'Web Connection' Suite featuring the ResWave Booking Engine, please contact the NORTHWIND-Maestro team at 1.888.667.8488 or email info(at)

Maestro Property Management Solution
Enhance guest service, improve efficiency and maximize online and offline revenue with Maestro PMS, the industry's most robust and flexible solution empowering leading full-service hotels, luxury resorts, multi-property groups, conference centers, condominiums and timeshare properties. Solutions include Front Office (PMS), Accounts Receivable, Analytics and Business Intelligence, Sales and Catering, Multi-Property Management, Condo & Timeshare Owner Management with Web Functionality, Spa and Activities, Web Booking Engine, Real-Time Yield Management, Dynamic Packaging Golf CRM, Guest Experience Measurement, CRO, GDS Two-Way XML Connectivity or Integration, Membership, Work Orders, Fine Dining and Retail POS, Online Table Reservations with Web Booking, Concierge and Guest Experience Measurement. The Maestro PMS is database independent (ODBC Compliant) and may be deployed via Windows, UNIX, Linux, Terminal Services, hosted and Web platforms.

About NORTHWIND - Maestro PMS:
NORTHWIND is recognized in the hospitality industry for its "standard setting" Diamond Plus Service and robust integrated Maestro technology. With over 30 years of experience dedicated to developing technology solutions for the hospitality industry, NORTHWIND is a partner who understands that you need a scalable and flexible PMS that works the way you do. Maestro applications are engineered for operators who need to manage their enterprise in a real-time environment for the utmost operational efficiency, productivity, control and profitability.

About the Smoky Mountain Resorts - Located in Great Smoky Mountains National Park, Smoky Mountain Resorts is near Gatlinburg, Tennessee, Pigeon Forge, Sevierville TN, Dollywood, the new Ripley's Aquarium, and the Gatlinburg Arts & Crafts Community. It operates seven hotels, 14 restaurants, and the Smoky Mountain Convention Center, campground and cabin rentals.

NORTHWIND - Maestro PMS, North America
Ivana Johnston - Sales & Marketing
8300 Woodbine Avenue, 5th floor
Markham, ON L3R 9Y7
Phone: 905-940-1923
Toll Free: 1-888-667-8488
Email: info (at)

David Warren - Director of Services & Sales
Phone: +44 (0)7877 005080
Email: david.warren(at)

Media Contact:
Julie Keyser-Squires, APR
Softscribe Inc.
180 River Springs Drive NW
Atlanta, GA 30328
Phone: (404)256-5512
Email: Julie(at)softscribeinc(dot)com


Share article on social media or email:

View article via:

Pdf Print

Contact Author

Ivana Johnston
Visit website