Booming Banff Lodging Company Maximizes Tour Group Revenue, Occupancy and Staff Productivity for 8 Hotels with Integrated Maestro Multi-Property PMS

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Independent resort company manages hotels, condos, restaurants, spa, ski school and retail from centralized Maestro single-image database for accurate cross selling, streamlined operations, personalized guest service

If we sell out one property, we can instantly place guests in our other hotels - which is ideal for a high-volume companies like ours

There are few places in the world as picturesque as the town of Banff in the Canadian Rockies. And few areas of Banff are as busy as the eight independent Banff Lodging Company hotels when the day's tour buses arrive with guests ready to check-in and spend the day experiencing the town's alpine wonders.

Banff Lodging Company owns and operates eight independent properties, five restaurants, a spa, ski school, and rental shop that meet the needs of every guest segment from budget travelers at the Driftwood Inn, to well heeled families looking for a luxury condo with all the amenities at the Hidden Ridge Resort. All the company's hotels are automated by a single Maestro™ Multi-Property System running Front Office, Sales and Catering, Spa and Activities Management, and Retail Point of Sale hotel software Systems provided by NORTHWIND-Maestro PMS. Banff Lodging Company hosts the system from its corporate offices; and since all its properties share one single-image Maestro database, the company can access any guest record at any property and cross-sell all of its hotels with complete confidence to maximize revenue and occupancy.

"We are a year-round resort with a busy summer tour season, so running our operation as efficiently as possible is essential," said Cathy Geisler, reservations manager for Banff Lodging Company. "We installed the Maestro Multi-Property Suite to streamline reservations, group sales, accounting, guest CRM and other operating processes on one system. This enables stronger management controls, consolidated reporting - and faster training because staff has only one system to learn, so they are more productive when they move between our properties."

Geisler noted another Maestro Multi-Property advantage for Banff Lodging Company's operation is its fully-integrated Sales and Catering System. "When groups arrive, our front office teams are very busy checking in hundreds of guests at multiple properties," Geisler said. "Our group sales system and PMSes are all one system, so we can create a tour group, block and move rooms, and check-in group members easily. We can also duplicate the process with a minimum of effort for our tour operators who send multiple groups in the same season." Since all our tour-group contracts are generated and held in the Maestro Sale and Catering system, we can access them from any workstation to verify terms and simplify communications with group leaders.

Banff Lodging Company receives reservations throughout the year from travelers touring Alberta and British Columbia on the Rocky Mountaineer passenger train. "Summer is our busiest season but all our properties are skier-friendly and we have plenty of outdoor sports enthusiasts throughout the year," Geisler said. "Maestro's resort software enables us to check-in guests more smoothly than if we used separate systems for our properties. If a guest wants to upgrade to another of our hotels, we can quickly handle it, and the guest's folio follows them regardless of where they stay because all our hotels see the same folio." Banff Lodging Company is also noted for its Red Earth Spa, a full service spa with six treatment rooms including one dedicated to hydrotherapy which the company manages with the Maestro Spa and Activities Management System.

The beginning point for making reservations is the Maestro reservation software multi-property Space Chart Screen that displays all Banff Lodging Company's properties' inventories. "If we sell out one property, we can instantly place guests in our other hotels - which is ideal for a high-volume companies like ours," said Geisler who oversees the company's central reservation office in Banff. "Although our hotels are flagged independent, they share a central reservations call center where any reservations agent can see availability for all properties on one screen and all rates are optimized with Maestro Yield Management. We expect to also install Maestro's ResWave online booking engine in the near future to capture more online business."

For a demo of the Maestro 'Web Connection' Suite featuring the ResWave Booking Engine, please contact the NORTHWIND-Maestro team at 1.888.667.8488 or email info(at)maestropms(dot)com.

Follow NORTHWIND-Maestro on twitter at http://twitter.com/maestropms

Maestro Property Management Solution
Enhance guest service, improve efficiency and maximize online and offline revenue with Maestro PMS, the industry's most robust and flexible solution empowering leading full-service hotels, luxury resorts, multi-property groups, conference centers, condominiums and timeshare properties. Solutions include Front Office (PMS), Accounts Receivable, Analytics and Business Intelligence, Sales and Catering, Multi-Property Management, Condo & Timeshare Owner Management with Web Functionality, Spa and Activities, Web Booking Engine, Real-Time Yield Management, Dynamic Packaging Golf CRM, Guest Experience Measurement, CRO, GDS Two-Way XML Connectivity or Integration, Membership, Work Orders, Fine Dining and Retail POS, Online Table Reservations with Web Booking, Concierge and Guest Experience Measurement. The Maestro PMS is database independent (ODBC Compliant) and may be deployed via Windows, UNIX, Linux, Terminal Services, hosted and Web platforms.

About NORTHWIND - Maestro PMS
NORTHWIND is recognized in the hospitality industry for its "standard setting" Diamond Plus Service and robust integrated Maestro technology. With over 30 years of experience dedicated to developing technology solutions for the hospitality industry, NORTHWIND is a partner who understands that you need a scalable and flexible PMS that works the way you do. Maestro applications are engineered for operators who need to manage their enterprise in a real-time environment for the utmost operational efficiency, productivity, control and profitability.

About Banff Lodging Company (bestofbanff.com)
Located in the heart of the Canadian Rockies, the Banff Lodging Company owns and operates eight hotels, five restaurants, a spa, ski school, and rental shop.

Contact:

NORTHWIND - Maestro PMS, North America
Ivana Johnston - Sales & Marketing
8300 Woodbine Avenue, 5th floor
Markham, ON L3R 9Y7
Canada
Phone: 905-940-1923
Toll Free: 1-888-667-8488
Email: info(at)maestropms(dot)com
http://www.maestropms.com/HOL?Campaign=PRWebBanffOct202009

NORTHWIND - Maestro PMS Ltd - EMEA, UK
David Warren - Director of Services & Sales
Phone: +44 (0)7877 005080
Email: david.warren(at)maestropms(dot)com
http://www.maestropms.com/HOL?Campaign=PRWebBanffOct202009

Banff Lodging Company
Cathy Geisler - Reservations Manager
Banff, Alberta, Canada
Toll Free: 1-800-563-8764
Email: cgeisler(at)bestofbanff(dot)com
http://www.bestofbanff.com/

Media Contact:
Julie Keyser-Squires, APR
Softscribe Inc.
180 River Springs Drive NW
Atlanta, GA 30328
Phone: (404)256-5512
Email: Julie(at)softscribeinc(dot)com
http://www.softscribeinc.com

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