NORTHWIND-Maestro Enables Operators to Increase Revenue with Mobile Presence and Web 2.0 Capability

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Mobile Room Bookings Forecasted to Reach $160 Million in 2010; Mobile-Ready Operators Benefit

Warren Dehan is President of NORTHWIND - Maestro PMS

We are delivering a complete mobile web presence to hotels that do not have their own mobile initiative.

NORTHWIND, provider of Maestro™ Enterprise Property Management hotel software and reservation software solutions for the industry's leading independent hotel, resorts, and multi-property groups, announced it is supplying users of Maestro PMS's ResWave online booking engine with a complete mobile microsite presence to increase revenue from smartphone users and to facilitate greater interaction and booking from Web 2.0 social media channels.

"NORTHWIND is helping its clients benefit from the huge increase in smartphone usage by travelers," said Warren Dehan, president of NORTHWIND-Maestro PMS. "We are delivering a complete mobile web presence to hotels that do not have their own mobile initiative."

Maestro lets guests reserve rooms with their smartphones via the ResWave booking engine, and now they can also view a property's homepage and other merchandising pages to convert more visitors. Dehan noted the new mobile offering includes a geolocating/GPS capability that enables guests to find the hotel location from a directions page on the mobile site and can instantly link visitors to their favorite Web 2.0/social media sites, as well as to property review sites like TripAdvisor.

Mobile usage and Web 2.0 will have a huge impact on operators
"Smartphone travel related usage has more than doubled over the last few years and is expected to surpass $160 million from mobile sources in 2010," said Dehan. "Mobile usage, combined with Web 2.0 and social media, will have a huge impact on operators."

Mobile web access will surpass PCs by 2013
Gartner Research predicts mobile web access from smartphones will surpass traditional PCs by 2013. NORTHWIND's new mobile offering enables operators to leverage this trend to capture more reservations from mobile users. Maestro's new mobile web offering includes a property micro site with three to five pages of property descriptions and images, provides geolocating/GPS capability, and is optimized for mobile viewing to convert smartphone users. The new mobile web presence initiative complements Maestro's ResWave online booking engine which is already mobile enabled.

Dehan noted that marketing is more complicated for hotel operators today. Geolocating apps enable smartphone users to shop hotels by area, so NORTHWIND provides its mobile offering with links to Google maps for faster property location to attract more business. Additionally, Maestro's Web 2.0 and social media functionality enables shoppers to join conversations on social media sites and even book rooms from a property's Facebook site with ResWave.

"As smartphones continue to enhance the on-the-go lifestyles of guests, it is essential that operators' marketing efforts evolve to include mobile capability," said Dehan. "With researchers predicting that U.S. mobile phone subscribers will reach 308.7 million by 2013, which translates to 96.7% of the population, mobile shopping is a trend hotels can utilize for greater revenue."

NORTHWIND provides mobile strategy training
NORTHWIND-Maestro will provide its users with personalized training sessions on how to leverage the mobile shopping trend and create Web 2.0 strategies at its Maestro 2010 Users' Conference - Beyond PMS. The conference takes place September 20-23, 2010 at the Water's Edge Resort & Spa in Westbrook, Connecticut.

At the IHMRS show in New York, visit NORTHWIND-Maestro at booth #3056

For a free demo of Maestro PMS, please call 1-888-667-8488 or email info (at) maestropms (dot) com.

Exchange ideas and connect with NORTHWIND on:

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Maestro Property Management Solution
Enhance guest service, improve efficiency, and maximize online and offline revenue with Maestro PMS, the industry's most robust and flexible resort software and boutique hotel software solution empowering leading full-service hotels, luxury resorts, multi-property groups, conference centers, condominiums, and timeshare properties. Solutions include Front Office (PMS), Accounts Receivable, Analytics and Business Intelligence, Sales and Catering, Multi-Property Management, Condo & Timeshare Owner Management with Web Functionality, Spa and Activities, Web Booking Engine, Real-Time Yield Management, Dynamic Packaging Golf, CRM, Guest Experience Measurement, CRO, GDS Two-Way XML Connectivity or Integration, Membership, Work Orders, Fine Dining and Retail POS, Online Table Reservations with Web Booking, Concierge, and Guest Experience Measurement. The Maestro PMS is database independent (ODBC Compliant) and may be deployed via Windows, UNIX, Linux, Terminal Services, hosted, and Web platforms.

About NORTHWIND - Maestro PMS
NORTHWIND is recognized in the hospitality industry for its standard-setting Diamond Plus Service and robust integrated Maestro resort hotel software technology. With over 30 years' experience dedicated to developing technology solutions for the hospitality industry, NORTHWIND is a partner that understands you need a scalable, flexible PMS that works the way you do. Maestro applications are engineered for operators who need to manage their enterprise in a real-time environment for the utmost operational efficiency, productivity, control, and profitability.

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Ivana Johnston
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