Award Winning Jay Peak Resort Expands, Adds Properties, Activities, and Keeps Guests Returning Year Round at Four-Season Destination

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Maestro PMS Multi-Property Suite Streamlines Hotel Operations, Condo-Ownership Management, and Drives Direct Website Bookings for Vermont Ski - Golf Resort

Jay Peak Resort, Vermont

Maestro is the perfect system platform for a multi-property hotel and ownership destination.

Ask any of the staff at Vermont's Jay Peak Resort what is new, and you hear excitement in their answer: "We are in the middle of a $130+ million redevelopment project to add the largest indoor water park in Eastern North America, a hockey rink, championship golf course and club house, and a new 170-room hotel!" In a year that finds many properties contracting, Jay Peak is growing.

Jay Peak Resort has long been known as a ski destination for New Englanders, hearty Vermonters, and Canadians who like deep snow, steep mountains, and outdoor family adventure. To accommodate guests for its skiing, skating and other venues, in December 2010, the Resort will have two hotels and 342 ownership units totaling 569 units/rooms overall and open an additional hotel. This spring it opened a new Ice Hockey Arena and a golf clubhouse, which doubles as the Nordic center in winter. An essential tool that supports the Resort's expansion is its NORTHWIND-Maestro PMS technology platform. Jay Peak operates its entire resort and condo-timeshare business, including its online reservation and ownership accounting, on one centralized Maestro Multi-Property Management system and single database.

Maestro is the Perfect System for a Multi-Property Hotel and Ownership Destination
"It is always high season at Jay Peak," says Susan Jones, lodging bureau director for Jay Peak Resort. "With our new venues, hotels, and the best skiing in the Eastern US, we are busy year round." Jones oversees the Maestro hotel software that supports the Resort's operation. "We have more than 300 ownership units that share the same property management and condo-ownership accounting system as our hotels. This enables us to track and sell all rooms for our hotels and rental pool in the Maestro resort software from one screen for faster attention to guest requests and maximum staff productivity."

Maestro also strengthens Jay Peak's substantial web presence. The system lets guests book rooms and packages online with Maestro's ResWave booking engine which also makes it possible for condominium owners to monitor their unit's performance, view financial statements, and reserve their units remotely from their browser.

"About 75 percent of our owners have units in our rental pool and we manage their sales with all our hotel rooms on Maestro. With availability, optimized room rates, ownership accounting, and online marketing and room reservations coordinated we can sell to the last room for any property from any reservation channel confidently," Jones said.

"Our winter guests are serious skiers and we use the Maestro Analytics data mining module to create email promotions for visitors with specific interests, like Christmas skiing," Jones said. The Resort mines its guest history database to create targeted email lists for specific promotions so only guest who have expressed an interest in an event receive the mail. "This type of targeted email promotion distribution is much more effective than email blasts that reach everyone," Jones explained. "Maestro is the perfect system platform for a multi-property hotel and ownership destination."

For a demo of the Maestro Property Management Suite featuring the ResWave Booking Engine, please contact the NORTHWIND-Maestro team at 1.888.667.8488 or email info(at)maestropms(dot)com.

At IHM&RS in New York November 13-16 visit NORTHWIND-Maestro at booth #3056

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Maestro Property Management Solution
Enhance guest service, improve efficiency and maximize online and offline revenue with Maestro PMS, the industry's most robust and flexible resort software and boutique hotel software solution empowering leading full-service hotels, luxury resorts, multi-property groups, conference centers, condominiums and timeshare properties. Solutions include Front Office (PMS), Accounts Receivable, Analytics and Business Intelligence, Sales and Catering, Multi-Property Management, Condo & Timeshare Owner Management with Web Functionality, Spa and Activities, Web Booking Engine, Real-Time Yield Management, Dynamic Packaging Golf, CRM, Guest Experience Measurement, CRO, GDS Two-Way XML Connectivity or Integration, Membership, Work Orders, Fine Dining and Retail POS, Online Table Reservations with Web Booking, Concierge and Guest Experience Measurement. The Maestro PMS is database independent (ODBC Compliant) and may be deployed via Windows, UNIX, Linux, Terminal Services, hosted and Web platforms.

About NORTHWIND - Maestro PMS
NORTHWIND is recognized in the hospitality industry for its "standard setting" Diamond Plus Service and robust integrated Maestro resort hotel software technology. With over 30 years experience dedicated to developing technology solutions for the hospitality industry, NORTHWIND is a partner who understands you need a scalable, flexible PMS that works the way you do. Maestro applications are engineered for operators who need to manage their enterprise in a real-time environment for the utmost operational efficiency, productivity, control and profitability.

About Jay Peak Resort
Located in Northern Vermont near the Canadian border, Jay Peak has a different perspective on skiing and riding. Up here, the mountain reigns supreme and our unparalleled gladed terrain and abutting backcountry attracts some of the best skiers and riders. Home to the only aerial Tram in Vermont, we offer over 385 acres of skiable terrain, accessed by eight lifts. Lodging is virtually all ski-in/ski-out, we open early, and are always one of the last in the East to close.

Jay Peak Resort is home to New England's newest championship golf course. Built by golf architect Graham Cooke & Associates, each hole features five sets of tees allowing for all levels of play by adjusting the angle and length of the course from 5,000 yards to nearly 7,000 yards.

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Ivana Johnston

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