Fairmont Hot Springs Selects Maestro to Drive Revenue and Strengthen Marketing for 4.5-Star Resort

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Maestro's total integration and single-image database support guest-centric service & targeted marketing.

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When all Maestro modules are installed, we anticipate a seamlessly integrated system with total access to all operating information, including financial performance metrics, marketing statistics and guest information needed to make more intelligent business decisions and strategically market through guest preference criteria

NORTHWIND, provider of the Maestro™ Enterprise Property Management Suite of hotel software and reservation management solutions for high touch single- and multi-property operations, announced today that the Fairmont Hot Springs Resort in British Columbia has successfully implemented Maestro PMS as the first phase in a complete property upgrade and automation package. The full system roll out scheduled for early 2008 will include the Maestro Fine Dining Point of Sale, ResEze Internet booking engine, Maestro Spa and Activities Management and Maestro Analytics Business Intelligence.

According to Lucy Hallford, vice president for operations at Fairmont Hot Springs, the AAA 4.5-Star rated resort conducted an in-depth analysis of numerous hospitality systems before selecting the Maestro Property Management Suite. A property team comprised of staff members from across the 137-room resort, including front desk and sales and catering departments and the housekeeping and executive management teams, evaluated vendor functionality to determine which system would best support the resort's future plans for growth and its goal to provide the "utmost in guest satisfaction and service." Fairmont Hot Springs selected Maestro because of its fully integrated, single-image database which provides all guest information, property performance metrics and marketing statistics in one place for the ultimate in high touch guest services and centralized management control. "Maestro will support our goal to deliver outstanding guest services and make Hot Springs the destination that guests cannot wait to get back to," Hallford said.

"Come for a visit, stay for a lifetime"
Fairmont Hot Springs boasts many repeat guests who have returned for more than 40 years and four generations. The resort was recently acquired by Ken Fowler Enterprises, an organization with a history of passionate dedication to the hospitality industry. The property's four seasons of activities include:

  •         Skiing
  •     Golfing
  •     Mountain biking
  •     Horseback riding; and
  •     RV placement

Future plans for the resort include expanding the number of rooms, services, golf courses and activities. "When all Maestro modules are installed, we anticipate a seamlessly integrated system with total access to all operating information, including financial performance metrics, marketing statistics and guest information needed to make more intelligent business decisions and strategically market through guest preference criteria," Hallford explained.

Planning for the future
Fairmont Hot Springs will also expand its marketing channels with the ResEze online booking engine to attract a wider spectrum of guests. In the future the property will offer a complete "wellness" program based on its popular non-sulfur hot springs.

"Fairmont Hot Spring's management knows that innovative hoteliers use technology to enhance service value and grow occupancy," said Maestro's President of US Operations Warren Dehan. "Using our Front Office System, with other Maestro integrated modules, will provide the resort with a full 360 degree view of their guest at every point of contact, provide detailed guest preferences and practices and deliver the information necessary to meet future growth and achieve five-star service."

Maestro Property Management Suite
The Maestro Suite is comprised of more than 20 integrated modules including Front Office (PMS), Accounts Receivable, Analytics and Business Intelligence Tools, Sales and Catering, Multi-Property Management, Condo Owner Management with Owner Web Functionality, Timeshare Owner Management with Owner Web Functionality, Spa and Activities Management, Club Membership Management, Yield Management, Golf Course Management, CRM, Central Reservation Office, Corporate Enterprise Management, GDS Two-Way XML Connectivity or Integration, ResEze Web Booking Engine, Work Order Maintenance, Fine Dining and Retail POS, Table Reservations with Web Booking, Concierge and Guest Experience Management.

About NORTHWIND - Maestro PMS
NORTHWIND, is recognized in the hospitality industry for its "standard setting" Diamond Support Services and state-of-the-art Maestro technology. The company is respected for being a partner that understands how to help you boost productivity and strengthen management control for your hotel, resort, conference center or multi-property group by providing flexible solutions that increase productivity and maximize ROI. With a network of dealers and offices worldwide, NORTHWIND is a leading supplier of software for all types of hospitality operations including hotels, resorts, timeshares, condominiums, retreats, state parks and clubs. Maestro applications are engineered for operators who need to manage their enterprise in a real time environment for the utmost operational control and profitability.

We know how important it is that you provide your guests a consistent level of service and repeat recognition, while maintaining a 360 degree guest view at every point of contact. NORTHWIND is empowering over 6500 users worldwide by delivering the industry's most complete property management solution suite with over 20 robust Maestro applications sharing one single-image database. The Maestro Property Management Suite may be deployed via Windows, UNIX, Linux, Terminal Services, ASP and Web platforms.

About Fairmont Hot Springs Resort
Fairmont Hot Springs Resort is a AAA 4.5-Star, four-season resort located in British Columbia's Rocky Mountains, where recreational opportunities abound. The Resort's 137 room lodge with convention center combined with its 311-site RV Park, 18 hole Championship Golf Course, new 9-hole Par 3 golf course, Ski Area and 10,000 sq. ft. odorless natural mineral hot springs pools provide a unique environment where guests can experience an exciting, active break from everyday life in the ultimate in luxury surroundings.

Contact:
NORTHWIND - Maestro PMS, North America
Audrey MacRae - Director, Sales & Marketing
Phone: 905.940.1923
Toll Free: 1-888-667-8488
Email: info @ maestropms.com
http://www.maestropms.com/HOL?campaign=PRWebFairmontDec52007

Fairmont Hot Springs Resort
5225 Fairmont Resort Road
Fairmont Hot Springs, BC V0B 1L1
Phone: 250-345-6311
Email: info @ fairmonthotsprings.com
http://www.fhsr.com    

Media Contact
Julie Squires
Softscribe Inc.
Phone: 404-256-5512
Email: Julie @ softscribeinc.com    
http://www.softscribeinc.com

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