CHICAGO (Business Wire EON/PRWEB ) July 22, 2008 -- Norvax, the #1 provider of technology and Internet tools for insurance sales, has teamed with WellPoint, Inc., one of the nation’s leading health benefits provider, to launch a new quoting platform that will allow agents and brokers to better serve the fast-growing Medicare-eligible health insurance market.

Baby Boomers are the biggest segment of the population, and seniors make up the fastest-growing market in individual health insurance

This tidal wave of 70 million Boomers is creating a huge opportunity for health insurance agents. With the Norvax senior quoting engine, agents will be equipped to satisfy this incredible demand. They'll be able to serve more seniors — faster and with more options.

Until now, the biggest hurdle for agents looking to fully serve the individual senior market has been the lack of an effective tool for comparing varying plans and carriers

With Norvax's senior quote engine, seniors can now compare plans side-by-side, choose the program that offers the best pricing and benefits — and then submit an e-application for faster underwriting.

The new senior quoting feature allows agents to generate and compare multiple Medicare supplemental plans in seconds. Agents can also increase their website’s lead-generating capability by embedding the Norvax senior quoting engine, which allows visitors and clients to run self-service quotes 24 hours a day.

“Baby Boomers are the biggest segment of the population, and seniors make up the fastest-growing market in individual health insurance,” said Kris Schneider, Staff VP Strategic Partners at WellPoint. “This tidal wave of 70 million Boomers is creating a huge opportunity for health insurance agents. With the Norvax senior quoting engine, agents will be equipped to satisfy this incredible demand. They’ll be able to serve more seniors — faster and with more options.”

Medicare supplemental plans provide many of the benefits that aren’t covered by standard Medicare Part A or Part B plans. This includes long-term care, hearing aids, private-duty nursing, dental care and vision care. But the most important Medicare supplemental plan sought by seniors is the Prescription Drug Plan (PDP).

“Until now, the biggest hurdle for agents looking to fully serve the individual senior market has been the lack of an effective tool for comparing varying plans and carriers,” said Clint Jones, CEO of Norvax Inc. “With Norvax’s senior quote engine, seniors can now compare plans side-by-side, choose the program that offers the best pricing and benefits — and then submit an e-application for faster underwriting.”

The basic Norvax quote engine is already the established leader in individual/family quoting with thousands of plans from 74 of the nation’s leading carriers. In addition to quoting Medicare supplemental plans in seconds, the Norvax senior quoting engine puts informative state-specific brochures at the agent’s fingertips and connects directly with available e-applications for quicker submissions.

For more information about the Norvax senior quoting engine, please visit http://www.norvax.com/seniors/ or call 1-866-466-7829 ext 1.

ABOUT WELLPOINT, INC.

WellPoint, Inc. is the largest health benefits company in terms of medical membership in the United States. WellPoint is an independent licensee of the Blue Cross and Blue Shield Association and serves its members as the Blue Cross licensee for California; the Blue Cross and Blue Shield licensee for Colorado, Connecticut, Georgia, Indiana, Kentucky, Maine, Missouri (excluding 30 counties in the Kansas City area), Nevada, New Hampshire, New York (as the Blue Cross Blue Shield licensee in 10 New York City metropolitan and surrounding counties and as the Blue Cross or Blue Cross Blue Shield licensee in selected upstate counties only), Ohio, Virginia (serving Virginia excluding the city of Fairfax, the town of Vienna and the area east of State Route 123), Wisconsin; and through UniCare. Additional information about WellPoint is available at www.wellpoint.com.

ABOUT NORVAX

Norvax, Inc. is a leading developer of Web-based sales and customer communication tools that connect and help consumers, insurance brokers, agents and carriers transact health insurance business more efficiently. From tools for building lead-generating Websites to health insurance quote engines and email autoresponders that can automatically include updated health insurance quotes, Norvax’s health insurance technology lets agents increase sales, cut administrative time and reduce expenses by initiating customer contact faster and automatically maintaining around-the-clock communications with prospects. Founded in 2001, Norvax was named among the Top 10 fastest-growing software companies in the U.S. in 2007 by Inc Magazine. Norvax is privately held and headquartered in Chicago.

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