We are thrilled to be recognized by the cause marketing community for our innovative efforts with one of our longest-running partners, NBA Cares
Chicago, IL (Vocus) June 8, 2010
Cause marketing experts recognized the United Nations Foundation’s Nothing But Nets with two Halo awards, one of the highest honors for the field, for its most successful mini fundraising campaign to-date. Last December, Nothing But Nets, a global, grassroots campaign to prevent malaria in Africa, joined with the National Basketball Association (NBA) and hp to launch a unique initiative geared towards sports fans that helped fulfill the goal of providing anti-malaria nets to more than 1 million refugees in Africa.
“We are thrilled to be recognized by the cause marketing community for our innovative efforts with one of our longest-running partners, NBA Cares,” said Adrianna Logalbo. “Since 2006 NBA Cares and the United Nations Foundation have worked together with numerous partners to engage people to donate $10 to purchase a bed net to fight malaria in Africa. We look forward to continuing to work with our partners to develop innovative programs with measurable impact to send more nets and save more lives.”
In 2008, NBA Commissioner David Stern helped Nothing But Nets launch a partnership with the UN Refugee Agency (UNHCR) to fulfill an urgent need for long-lasting, insecticide-treated bed nets in African refugee camps in 15 countries. Malaria is the number one killer of refugees in Africa. By October 2009, Nothing But Nets was 160,000 short of its goal of providing 600,000 bed nets to UNHCR. “Send a Net. Save A Life. See a Game.” was designed as a blitz campaign to help meet this life-saving goal. The holiday campaign offered fans two complimentary NBA game tickets for every donation of $10 or greater to Nothing But Nets. From December 14 to 31, 2009, the promotion raised over $300,000 online and led to an increase in daily transactions of nearly 1,000%. The promotion also generated substantial press coverage and strengthened the NBA’s relationship with hp, which sponsored the program and promoted it to its employees.
“We are pleased to have been recognized by the Cause Marketing Halo Awards for the ‘Send a Net. Save a Life. See a Game.’ promotion with Nothing But Nets,” said Tara Gutkowski, Director of Community Relations for the NBA. “The program was a unique and exciting way to reward our fans for their continued commitment to our partnership with Nothing But Nets and the fight against malaria”
Malaria is preventable and treatable, yet continues to kill nearly 1 million people every year. Long-lasting, insecticide-treated bed nets are one of the easiest and most cost-effective methods of preventing the spread of the disease. The nets create a protective barrier against mosquitoes at night, when the vast majority of malaria transmissions occur. One bed net can protect a family of four, and lasts up to five years. A net costs just $10 to purchase, deliver, and educate the recipient on its proper use. To learn more, visit http://www.nothingbutnets.net
About Nothing But Nets
Nothing But Nets is a global, grassroots campaign to save lives by preventing malaria, a leading killer of children in Africa. Inspired by sports columnist Rick Reilly, hundreds of thousands of people have joined the campaign that was created by the United Nations Foundation in 2006. Founding campaign partners include the National Basketball Association’s NBA Cares, The people of The United Methodist Church, and Sports Illustrated. It costs just $10 to provide a long-lasting, insecticide-treated bed net to prevent this deadly disease. Visit http://www.NothingButNets.net to send a net and save a life.
To date, Nothing But Nets has raised more than $30 million and distributed over 3 million nets to children, pregnant women, and refugees in Africa.
Amy DiElsi, United Nations Foundation
(o) 202.419.3230 (e) adielsi(at)unfoundation(dot)org
Negin Janati, United Nations Foundation
(o) 202.862.6319 (e) njanati(at)unfoundation(dot)org