Sets Its Sights on Restructuring on Pricing Methodology

Share Article has spent a little time studying the market forces recently and has begun a restructuring its prices while adding to existing lines to meet the demand expected during the holiday buying season.

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Concurrent with its plans to add more products to the existing lines of outdoor and recreational optics, has been studying the market forces in the optics industry has drawn the conclusion that it will make changes initially to its pricing structure for all of its products before the holiday buying season gets under way. The management team seeks to stay consistent with its mission to remain a niche market operation.

All at, while capable to access a broader range of product well outside the niche will not consider joining a One Stop Shopping trend and thereby voiding its’ commitment to broader and more intense customer service in order to add to its income stream the current economy. The clear alternative is the belief that both cost restructuring and lower pricing as needed are the appropriate move.

There is a marketing school of thought which sees the presence of niche markets in various industry venues is a positive aspect of a stable market place. And, while the one stop shoppers will likely be there for the long haul in both good and bad economic times, the expertise is staying with the growth of the niche markets and their ability to stabilize.

So, expects the new structure to be in place later in the month of October and invites its base to join with us during the coming holiday season with even lower pricing and additional special pricing for their gift giving as well as personal optic needs.


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Robert Baruch
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