Novasyte Launches New Website for Medical Device, Biotech and Diagnostic Education & Recruitment Services

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Novasyte today announces a newly defined brand and website strategy to better partner with a growing customer base.

By moving from a purely field based clinical education business to a multi channeled services business, we needed to effectively communicate with our customers

Novasyte LLC, a leader in the delivery of targeted field based and online product education services for the medical device industry, today redefines their focus to clients with a newly redesigned website. The new website aims to update the Novasyte brand making it more relevant within the industry, provide increased ease of use and updated content.

“Novasyte’s business model has evolved since our launch in 2008,” says Tim Gleeson, CEO of Novasyte. “By moving from a purely field based clinical education business to a multi channeled services business, we needed to effectively communicate with our customers. Allowing visitors to access information quickly based on their own application rather than have to sift through the site was important to us during the design of Novasyte 2.0.”

The redesigned website was conceived and designed in collaboration with McKaulick Design of Canada and Giro54 based out of Argentina, of whom Novasyte’s senior leadership has nothing but positive feedback.

“Working collaboratively with both Giro54 and McKaulick has been a great experience,” says Joe Andrew, President Novasyte Clinical Solutions, “Giro54 brought a clear and collaborative design approach to the development while McKaulick demonstrated impressive willingness to custom build certain elements of the content management system to give us the exact functionality and back end integration that we were seeking.”

In the medical device services space, functionality and integration are key concepts. Novasyte works tirelessly to assist partner medical companies in providing teams of field based clinical educators to assist in the evaluation, conversion and trouble shooting of new products. Along with Novasyte’s field based initiatives, Novasyte360 (http://www.novasyte360.com) provides a closed loop education platform, 24/7 via a proprietary video chat solution with access to a Certified Clinical Educator (CCE). Finally, Novasyte supports the identification, screening and delivery of top talent through its recruitment business.

For more information about Novasyte and their services, visit their brand new site at http://www.novasyte.com.

About Novasyte:
Novasyte is a provider of clinical product training and recruiting services designed specifically for the medical device, biotech and diagnostic industries. Novasyte360 (http://www.novasyte360.com) provides medical device companies a closed loop education platform, 24/7 via a proprietary video chat solution with access to a Certified Clinical Educator (CCE)

About McKaulick:
McKaulick provides a process driven, high-quality web programming solution and puts your creative vision online. Our expert coders give you the additional support you need, when you need it the most.

About Giro54:
Giro54 is a User Experience Design consulting firm based in Buenos Aires, Argentina. We specialize in Interaction Design and Information Architecture for large scale websites, intranets and web 2.0 applications. Our goal is to create interactive products that are simple, easy and fun to use.

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