Port Washington, NY (Vocus) November 16, 2010
The recently released results of The NPD Group, Inc.’s ninth annual survey of consumers’ holiday spending intentions show that 62 percent of respondents said they will spend time doing their ‘homework’ or ‘pre-search’ before they buy gifts this holiday season.
NPD’s holiday market research survey asked consumers what kinds of things they would rely on to do their homework before making gift purchases. Almost 50 percent said they would go online to do their homework. Twenty-two percent said catalogs would be their choice, followed closely by consumer reviews with 20 percent and TV ads with 17 percent.
Marshal Cohen, chief industry analyst, says that ‘pre-search’ will make for smarter consumers this holiday. Click here to see more of what Marshal has to say.
Source: The NPD Holiday Survey of Consumer Purchase Intentions was fielded to members of NPD's online consumer panel from September 7th to September 15th, 2010. The survey was fielded to a U.S. representative sample; the findings presented here represent 2003 completed surveys. NPD maintains an online panel of nearly 2 million consumers that tell us about their shopping habits.
About The NPD Group, Inc.
The NPD Group is the leading provider of reliable and comprehensive consumer and retail information for a wide range of industries. Today, more than 1,800 manufacturers, retailers, and service companies rely on NPD to help them drive critical business decisions at the global, national, and local market levels. NPD helps our clients to identify new business opportunities and guide product development, marketing, sales, merchandising, and other functions. Information is available for the following industry sectors: automotive, beauty, commercial technology, consumer technology, entertainment, fashion, food and beverage, foodservice, home, office supplies, software, sports, toys, and wireless. For more information, visit http://www.npd.com/, or follow us Twitter at twitter.com/marshalcohen and twitter.com/npdfashion. Become a fan of Marshal Cohen at http://www.facebook.com/npdmarshalcohen and watch more on NPD’s YouTube channel.
The NPD Group, Inc.