Where Do Consumers Tell NPD They Will Shop This Holiday?

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NPD's holiday market research shows some channel shifting.

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As part of its annual holiday survey of consumer purchasing intentions, The NPD Group, Inc., a leading market research company, asked respondents where they plan to do their holiday shopping this year.

Where do you plan to shop this holiday season?

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Marshal Cohen, chief industry analyst, The NPD Group, Inc. says, "At retail this holiday it's anyone's game to win. Retailers will be attempting to lure consumers in with a heavy focus on value. Consumers will be able to shop the high-end and low-end to find the best deals on similar products. This will be the holiday season of value with lots of deals enticing consumers to spend on gifts for others as well as themselves."

Marshal Cohen is available for additional comment on this information as well as NPD's Annual Holiday Survey of Consumer Purchase Intentions. Please contact, Beth Boyle at beth.boyle(at)npd.com or 516-625-4603.

About The NPD Group, Inc.
The NPD Group is the leading provider of reliable and comprehensive consumer and retail information for a wide range of industries. Today, more than 1,700 manufacturers, retailers, and service companies rely on NPD to help them drive critical business decisions at the global, national, and local market levels. NPD helps our clients to identify new business opportunities and guide product development, marketing, sales, merchandising, and other functions. Information is available for the following industry sectors: automotive, beauty, commercial technology, consumer technology, entertainment, fashion, food and beverage, foodservice, home, office supplies, software, sports, toys, and wireless. For more information, contact us, visit npd.com, or follow us Twitter at twitter.com/npdgroup.


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Beth Boyle
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