Charlotte, NC (PRWEB) August 16, 2012
Direct Digital, LLC, the developer and marketer of many leading wellness and nutritional supplements recently announced the launch of NUGENIX™, an all-new, natural testosterone booster and libido enhancement supplement.
NUGENIX™, a first-of-its-kind product in the Men’s Vitality category, will initially be offered exclusively at GNC, and is already available at GNC.com. GNC is the leading global retailer of health and wellness products, including vitamins, supplements and a wide range of sports nutritional products. In addition to the over 4800 U.S.-based stores, GNC’s presence on a global scale is incredibly robust, and is currently located in 48 international markets.
Based upon the on-going successful partnership between GNC and Direct Digital, the exclusive launch of NUGENIX™ within GNC stores is the perfect platform to present such a revolutionary new product offering. Direct Digital is also the creator and marketer of Instaflex™, the nation’s top-selling joint support product in all GNC stores. Accordingly, introducing NUGENIX™ to the men’s wellness market in association with GNC is the ideal retail channel to educate the core consumer regarding the numerous, unique benefits associated with this new source for men’s total lifestyle support.
NUGENIX™ Natural Testosterone Booster addresses the biological fact that by age thirty, most men will begin experiencing a gradual reduction in testosterone levels each passing year. This new product helps restore testosterone levels within the body thanks to a proprietary blend comprised of Testofen, L-Citrulline Malate and Tribulus terrestris. Each of these proven ingredients are utilized in this unique combination at maximum levels. As such, the result is a premium nutritional support solution that is grounded in advanced science. This is a key element in terms of effectively maintaining men’s health, as testosterone plays a pivotal role in sexual performance, increased stamina and overall well-being. Furthermore, NUGENIX™ is one of the first products in its class to offer a ingestible mechanism which not only boosts testosterone levels via natural ingredients, but also helps increase sex drive, enhance muscle mass and improve overall body strength.
According to Direct Digital Co-Founder and President, Brandon Adcock, “NUGENIX completely changes the landscape of the men’s vitality category. It is no longer merely about a temporary fix for one concern – it is about building overall wellness and confidence, as well as addressing an issue that every man has to face. Testosterone loss is a fact of life as men age, and NUGENIX not only provides an effective way to help improve upon this, but also offers men a way to build happier relationships, bolster libido, witness increased stamina, as well as build enhanced muscle mass and general fitness.” Adcock goes on to further state that “NUGENIX is all about men living a full and complete life. Direct Digital is proud to be a market leader by introducing such a revolutionary product in this category.”
NUGENIX™ will be on-shelf in the nearly 5000 U.S.-based GNC retail locations beginning September of this year. It will also complement the other health and wellness products housed within the Direct Digital portfolio, including: Instaflex™ Joint Support, Lumiday™ Natural Mood Enhancement and Luminite™ Natural Sleep Support. To learn more about NUGENIX™ Natural Testosterone Booster, please visit: http://www.NUGENIX.com.
About Direct Digital, LLC
Direct Digital, based in Boston, MA and Charlotte, NC, is a leader in product development and marketing within the health and wellness space and owns the NUGENIX™, Instaflex™, Lumiday™ and Luminite™ brands. All Direct Digital products are distributed throughout North America and internationally, including Canada and the Middle East. For additional information, please visit http://www.DirectDigitalllc.com.