Britons Won't Take Slow for an Answer

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New research reveals life in the fast lane is still not a reality for most.

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It's a really positive thing that people want to optimise their lifestyles and get the best results from their exercise in the shortest amount of time. Most of us lead busy 24/7 lifestyles after all. But in the quest to 'get the edge' it's important we build a foundation of health first. This means looking at simple things like sleep, hydration levels and diet.

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New research commissioned by Nurofen Express (http://www.nurofen.co.uk) exposes the UK as a nation regularly yearning for daily activities to speed up with 86% of the population wishing things could happen twice as fast.

However, one of the key activities chosen by the younger generation to speed up was exercise, whilst almost one quarter of 16-24 year olds also asked for a 'fast lane' in their local fast food restaurant to ensure they could get to their junk food in double quick time. Almost half of 16-24 year olds said they'd like physical activity to be over and done within half the time, compared to only 18% of over 55s; providing a stark reminder of why British children have some of the highest rates of obesity in Europe2 (http://www.iotf.org).

Toni Millard, Practice Nurse comments: "Today's fast-paced, multi-media lifestyles are in danger of creating long term health problems for the UK. Whilst 86% of the population regularly want to get things done twice as fast, it's important to remember that some things are worth your time and attention."

However, the desire for faster access to the nation's doctors clearly reflects the Government's intention that waiting times be reduced. "Whilst 44% of people have asked for a fast lane to speed up their doctor's appointments, it's important to remember that consulting the practice nurse, local pharmacist or walk-in centre could also prove a speedy option for people looking to get professional health advice."

Justin Buckthorp, a health and exercise specialist (http://www.soscentres.com/profiles/Justin_Buckthorp.htm), agrees: "It's a really positive thing that people want to optimise their lifestyles and get the best results from their exercise in the shortest amount of time. Most of us lead busy 24/7 lifestyles after all. But in the quest to 'get the edge' it's important we build a foundation of health first. This means looking at simple things like sleep, hydration levels and diet."

The research has been commissioned to coincide with the launch of Nurofen Express, a range of painkillers which target pain twice as fast as standard Nurofen Tablets (ibuprofen).

For the chance to win a city break, that's twice as exciting, to New York, please visit http://www.nurofen.co.uk/freerides.

Nurofen Express Capsules contain ibuprofen. Nurofen Express Caplets contain ibuprofen lysine, for headaches. Always read the label.

References:
1. Nurofen Express Fast Lane Survey, Tickbox.net, September 2007 (among 1,142 consumers)
2. International Association for the Study of Obesity http://www.iotf.org/database/ChildhoodOverweightApril07.mht

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Katy Mortimer
Nurofen Express
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