With the use of organic search engine optimization, local search directories, and content marketing, ByReputation's new marketing service brings about new customers for nursing homes.
Houston, TX (PRWEB) September 26, 2012
With the use of organic search engine optimization, local search directories, and content marketing, ByReputation's new marketing service brings about new seniors for nursing homes. To receive a free nursing home marketing consult from an expert, please click on the link below:
Nursing home businesses can take advantage of the search engine optimization to up their site’s rankings within Google, Yahoo, and Bing. Using the search trends found in previous site statistics, it finds keywords and phrases with the highest conversion rate. The website then has its page factors adjusted by a search engine specialist in order to properly place it into the search algorithm. Once this has been done, off page optimization begins with ongoing white hat and penguin safe techniques.
Local search directories such as Yahoo Local, Yelp, Yellowbook, and the Superpages play a key role in nursing home marketing. These directories receive well over 100 million visits a month. Seniors look to these local directories to find nursing home businesses in their area. By enhancing a nursing home business’s directory listing to pop out over other directory listings, ByReputation can then focuses all marketing sources to the top 30 local directories.
Content marketing is the last and final piece to successful nursing home marketing services. By creating a blog centralized around nursing home marketing, the articles focus on nursing home marketing procedures and are published around two to three times in just a single week. By consistently updating these blogs, the Google overall freshness score increases greatly for the domain allowing the nursing home business to show up much more in nursing home search results.