Royal Health Group Chooses Web-Based Referral Management System to Build Census for Skilled Nursing Facilities

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Massachusetts SNF Provider Improves Referral Response Times By 80 Percent, Increases Referral Volumes from Key Hospitals.

The Web-based system gives us unprecedented power to respond faster, outcompete other facilities, and report trends and analysis we simply couldn't capture before

Patient Placement Systems (PPS) announced today that Royal Health Group has rolled out the online Referral Management System to build census and grow revenue for its six skilled nursing facilities and one assisted living facility in Massachusetts.

“The Web-based system gives us unprecedented power to respond faster, outcompete other facilities, and report trends and analysis we simply couldn’t capture before,” said James Mamary Jr., chief of business development for Royal Health Group. “The benefits have exceeded our expectations. We anticipate significant revenue growth through increased referral volumes and conversion rates, as well as a stronger reimbursement mix. That’s money we invest right back into our people and facilities to ensure exceptional care and quality of life for our residents.”

The Web-based Referral Management System helps multi-location skilled nursing facility providers market more effectively, build and maintain census, improve case mix, outmaneuver competitors, and significantly increase revenue. Since subscribing, Royal Health Group has documented many census and admissions improvements:

  •     80 percent faster response times
  •     Dramatic increase in referral volumes from key hospitals
  •     Improved strategies for RUG-IV reimbursements and niche clinical service offerings based on declined referral reports
  •     Conversion rates for electronic referrals from other hospital systems up to 40-plus percent from 18 percent or less
  •     Swifter actions and greater responsiveness and effectiveness for liaisons in the field
  •     Timely, complete business intelligence forging stronger relationships with referral sources and higher conversion and admissions rates
  •     Significant anticipated revenue increase across all skilled nursing facilities

Referral source trend reports from the system helped Royal Health Group identify that as many as 90 percent of its referrals were coming from a few key hospitals, prompting it to allocate more resources to maintain relationships with those hospital case managers. In just a few months of using system, Royal Health Group has improved referral response times by more than 80 percent, from 60 to 70 minutes down to 10 to 15 minutes on average.

“We are excited that our partner Royal Health Group has been able to document tremendous census and admissions performance gains for its skilled nursing facilities after just the first few months of using the Referral Management System,” said Doug Walker, VP and general manager of PPS. “Royal Health Group truly thinks a step ahead in every aspect of marketing, census building and quality care, and takes full advantage of the powerful referral tracking, approval workflows, and trend and analysis reporting to drive continuing growth and excellence.”

About Patient Placement Systems: Patient Placement Systems designed the Web-based Referral Management System to automate and accelerate the referral, admissions and marketing processes for skilled nursing facilities. Clients improving their admissions and referral management with our solutions include Greystone Healthcare Management, Kindred Healthcare, Berkshire Healthcare Systems, Extendicare and Royal Health Group. For more information, visit or call 877-748-6656.

About Royal Health Group: The family-owned Royal Health Group operates six skilled nursing and one assisted living facility in Massachusetts. Royal Health Group is dedicated to meeting the medical, spiritual, and social needs of its residents, employing an interdisciplinary team approach with a focus on quality care. For more information, visit


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