"We developed Fruitasia so a busy person can get the recommended amounts of fruits and vegetables in an easy, ready-to-drink format. Fruitasia can be consumed in just three sips,” explained Jim Duffy, president and founder of Protica.
Whitehall, PA (PRWEB) January 22, 2012
Protica Research announced today that it has developed a product that delivers a staggering five servings of fruits and vegetables in a single three-ounce, ready-to-drink shot. Branded Fruitasia®, the product is intended to help consumers obtain the USDA’s daily recommended amount of fruits and vegetables. Fruitasia is the first fruit and vegetable shot. Fruitasia is all natural, and the three-ounce shot contains three full servings of vegetables, two full servings of fruit and five grams of soluble dietary fiber. Fruitasia is available in five fruit flavors.
Protica’s philosophy for developing products is to create snacks and drinks that are dense with nutrition and can be used along with a healthy, whole foods diet. “I live an extremely busy lifestyle, and I don’t eat five servings of fruits and vegetables in a day, even though I know I should. We developed Fruitasia so a busy person can get the recommended amounts of fruits and vegetables in an easy, ready-to-drink format. Fruitasia can be consumed in just three sips,” explained Jim Duffy, president and founder of Protica.
The USDA recommends that a person eat five servings of fruits and vegetables a day. However, that is the minimum. Protica hopes that consumers can use Fruitasia to consume more than the daily recommended amount, and that people will experience added benefits like a feeling of extra energy. “When I drink a Fruitasia shot, I feel really good. My mood improves. I feel energized, I feel less hungry and eat less at meal time,” said Duffy.
Duffy also hopes the product will fit into the diet of health conscious people and dieters who make their own fresh fruit and vegetable juice on a daily basis. “I’ve tried cleansing diets before where you have to make your own fruit and vegetable juice. They work very well, but it’s a time consuming, inconvenient process that makes a big mess in my kitchen. I can get the same benefits from Fruitasia without having to prepare anything,” says Duffy.
Duffy does not expect people to replace fruits and vegetables in their normal healthy diet with Fruitasia. Duffy recognizes the need for a diet of fresh fruits and vegetables, but also realizes the need for a quick, healthy alternative when there is not enough time in the day to ensure that one eats five servings of fresh fruits and vegetables.
Founded in 2001, Protica, Inc. is a research-based nutraceutical firm headquartered in Whitehall, Pennsylvania. In its privately owned 250,000 square foot facility, Protica manufactures capsulized foods, such as Profect® ready-to-drink liquid protein beverage, Isometric® ready-to-drink meal replacement shot, Fruitasia® ready-to-drink fruit and vegetable shot, Protein Gem® ready-to-eat healthy gelatin, Protein Twist® ready-to-eat protein candy, Pediagro® ready-to-drink children's meal replacement, Proasis® all natural ready-to-drink liquid protein shot, and many other brands in ready-to-drink and ready-to-eat form. To learn more about Protica please visit http://www.protica.com.
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