Rosen Shingle Creek Leverages NxTV's Platform for Next Generation Guest Technology

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Personalized 2-way IP guest communication, walled-garden sites increase guest revenue options.

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Even so, our guests have plenty of options for IP-based in-room entertainment services and communication

With NxTV in each of its 1,500 rooms, Orlando's Rosen Shingle Creek Hotel is one of the largest in-room IP network implementations in the U.S. But size isn't the only thing that makes the project noteworthy.

Not only is Rosen Shingle Creek increasing its guests' video spend through NxTV's IP Video on Demand (IPVOD), but the AAA Four Diamond-rated luxury hotel--one of seven Rosen Hotels & Resorts properties in Orlando using NxTV--is also using
NxTV's IP technology to personalize guest communications and promote hotel services in revolutionary, revenue-producing ways via in-room TVs and telephones.

"NxTV pulls group information from our Property Management System (PMS) to personalize the IP service room by room," said Jim Bina, president of Millennium Technology Group, wholly owned by Rosen Hotels & Resorts to manage technology initiatives at its properties. "When guest conference attendees check into their rooms and turn on their TVs, they see a welcome screen or video and tomorrow's agenda for their specific group; we can easily ad a promo about Happy Hour at the Lounge downstairs. Sure, it's cool technology. But more importantly, it enables us to personalize the Rosen experience for our guests and acquaint them with everything the hotel has to offer."

Rosen Shingle Creek also uses NxTV's IP platform to offer "walled garden" Web pages that enable guests to use the Internet to book tee times or arrange airline check-in and baggage pickup. "The walled garden concept uses the Internet in a limited format that we offer free of charge to guests," said Bina. "In addition, we will soon be delivering reservation services via the same walled garden concept so guests can make dining reservations from in-room TV."

NxTV began implementation in Rosen properties in 2002. Today, all of the company's 6,338 rooms offer in room IP technology, including tech savvy Rosen Shingle Creek, which opened in 2006. Business guests at Rosen's older 'tour and travel' properties can view digital VOD and plug in their laptops for high-speed Internet access over the property's Cat 3 cables with DSL modems in each room. The newer convention and meeting space properties, which include Rosen Shingle Creek, go a step further. They are equipped with Cat 6 cables that enable VOD, HSIA and IP telephony on one IP run. Rosen Shingle Creek takes advantage of all these options, with crystal-clear flat panel TVs and display phones in every room.

"One of the reasons we selected NxTV was the ease of integration with our existing partners, including our telephone service provider," said Bina. "My philosophy is that anything you can do on the TV you should be able to do on the phone, except watch TV. And anything you can do on the phone you should be able to do on the TV, except make a call. The goal at Shingle Creek is to offer a flexible and personalized guest experience."

One worldwide training organization that met recently at Shingle Creek used the property's IP backbone and NxTV system to broadcast video training classes to attendee guest rooms, and Rosen uses NxTV to communicate with staff and to show meeting planners their Banquet Event Orders (BEOs). "NxTV also worked to our specs to provide guest-to-guest messaging via the IP system, which we are preparing to introduce," said Bina. "Group conference attendees can choose to have their name on a messaging list that other attendees can access."

Bina also likes NxTV's IP VOD movie offerings. "The line-up is rich, because they can deliver a movie to the video head end and leave it for an extended time. This means that guests have more viewing options--over 200 titles--that are guaranteed to appeal to every member of the family. NxTV also can monitor how frequently a movie is watched, so they can increase the opportunity for an up-sell by most frequently watched titles."

Because NxTV at Rosen properties is a pure IP implementation, Rosen can link communications with in-room HVAC systems, hotel security, even the mini-bar to send charge data to a guest's folio in the PMS system. Rosen would have included NxTV's IP Free-to-Guest option as well, but there were no off-air digital entertainment providers in the Orlando area at the time of implementation. "Even so, our guests have plenty of options for IP-based in-room entertainment services and communication," says Bina. "By the same token, we have plenty of options for increasing revenue and making the Rosen experience unlike any other. That's the beauty of what NxTV has to offer."

About Rosen Shingle Creek
Rosen Shingle Creek is one of the largest full-service convention hotels in Central Florida. The 230-acre hotel offers 1,500 guestrooms and suites, and 445,000 square feet of dedicated, state-of-the-art meeting/event space that includes one of the nation's largest column-free ballrooms at 95,000 sq. ft. The hotel offers an array of amenities such as The Spa at Shingle Creek, a full-service, 13,000-square-foot spa with nine treatment rooms and a state-of-the-art Fitness Center, an 18- hole, par 72 (7,228 yard) championship golf course ranked one of the "Top 40 Best New Courses in the U.S." by Golfweek Magazine (opened in December 2003), four outdoor swimming pools, two lighted tennis courts, basketball, nature trails, fishing, a sand volleyball court, horseshoe pit and more.

About NxTV, Inc.
NxTV, Inc., based in Los Angeles, California, was recently named to the prestigious Inc. magazine list of the 500 fastest-growing private companies in America. The company is the first and largest IP-based converged multi-service provider in the global hospitality industry, delivering to its customers 100% digital in-room entertainment solutions that allow hotel owners to take full advantage of new technology today and in the future, and offer guests the ultimate on-screen entertainment experience. NxTV's system runs over the hotel's existing converged IP network, which enables the property to communicate with a wide variety of in-room technologies without the cost and effort of installing and maintaining separate networks for each hotel application. The NxTV system delivers a full suite of digital IP-based in-room entertainment services including High Definition Video on Demand (HD VOD) and IPTV Free-to-Guest content, wired and wireless high-speed Internet access, and a customized guest interface.

Clients include the world's most prestigious hotel brands, including Four Seasons, Peninsula, Raffles, W Hotels, St. Regis, MGM Grand, Le Meridien, Marriott and Hyatt. NxTV, Inc. has offices and customers in the Americas, Europe and Asia.

Contacts:
NxTV, Inc.
Jo Ann Meler
5700 Canoga Ave., Suite 150
Woodland Hills, California 91367
(818) 737-8200
Email: (jmeler @ nxtv.com)
http://www.nxtv.com/?Campaign=PRWebNxTVShingleCreek
(818) 737-8267
http://www.nxtv.com

Millennium Technology Group
Jim Bina, president
9840 International Drive
Orlando, FL 32819
(407) 996-2399
(JEBina @ mtg-fl.com)
http://www.mtg-fl.com/main.html

Media Contact:
Julie Keyser-Squires, APR
Softscribe Inc.
180 River Springs Drive NW
Atlanta, GA 30328
(404)256-5512
(Julie @ softscribeinc.com)
http://www.softscribeinc.com

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