New York, NY (PRWEB) July 04, 2012
S H Zell & Sons, premier custom New York City wedding ring designers in the heart of the diamond district, have recently been more active on social media outlets such as Facebook, Twitter and Pinterest mainly due to the fact that it's part of the marketing plan as laid out by the internet marketing group at Route 72 Systems.
With social media playing an even greater role in attracting more visitors for all types of businesses, it is a critical factor in every marketing plan thought out by the Route 72 Systems team. "We always have to include some kind of social media plan, especially with the search engines placing a lot of weight on social signals in the rankings", states Mark Ramos, SEO Director of Route 72 Systems. These social "votes" have proven to be very beneficial and already showing significant movement in important keyword phrases for the NYC jeweler.
"The Zell's are very sociable to begin with so incorporating social media into their strategy was very easy", states Ed Viray, Social Media Manager at Route 72 Systems. Steven Zell, lead designer at S H Zell & Sons, really enjoys maximizing the technology and especially likes the ease of using Pinterest, a highly popular social sharing platform that relies heavily on users "pinning" their favorite things. "Working with these social media properties like Pinterest is actually great and I'm understanding much more on how to maximize what I'm doing through Ed's guidance", states Zell. "Images are key to doing well with Pinterest promotion and the Zell's have plenty of beautiful jewelry designs to show, so it is a perfect match!", says Viray.
With the social media guidance of the Route 72 Systems team, the Zell's have reached 441 followers on Twitter, 136 Fans on Facebook and 52 Followers on Pinterest, all new highs for the company. Through consistency and being more social, the future only looks to be even better. Check out their properly branded social media properties at https://www.facebook.com/shzell, https://twitter.com/#!/SHZell and http://pinterest.com/shzell/
About Route 72 Systems
Route 72 continues to revolutionize the email data aggregation business space and consistently develops new products and services to assist online marketers in various niche verticals. With a strong team that offers web design services, landing page conversion optimization, opt in email list strategies and now social media, all of which are key factors necessary for any business to be successful online. There are many more online tactics and Route 72 has the experience to maximize business reach.