Does "DON'T"

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Style guide for the business world named to top 25 Hot New Releases

Marco Larsen

Senior management are looking for talent mastering softer skills, enabling them to excel in a delicate business environment.

This is not a time for middle managers.

Tough financial times have sharpened competition in the workplace, and a sink-or-swim mentality is creeping into even the cuddliest of professions. Marco Larsen 's book "DON'T: The essential guide to publicity in New York City (and any other city that matters) " is a life raft for those who choose to swim.

"DON'T" (recently in's top 25 Hot New Releases list) is the opposite of the average business how-to book. Rather than getting drawn into oft-confusing corporate speak, DON'T is a style guide with an Introduction by Carson Kressley offering concrete rules for the professional world as seen through the eyes of a New York publicist.

Larsen's main goal is to help his readers develop the type of soft skills that will identify them as aspirant executives. The business environment is finely nuanced, and though industry knowledge and acumen are important in every field, what never changes is the unspoken set of understood rules that surround every aspect of a professional relationship.

From cocktail hour to email etiquette, Larsen shares incisive advice in an urbane and light-hearted manner. Pointers from the book include:

  •     DON'T fall prey to the casual conundrum
  •     DON'T lose touch with current events
  •     DON'T ever put me on speakerphone without asking
  •     DON'T neglect the finer pleasures
  •     DON'T forget to write

Larsen sums up: "Senior management are looking for talent mastering softer skills, enabling them to excel in a delicate business environment."

As Kressley exhorts, it's imperative that you "learn to show yourself to your best advantage." "DON'T" makes a study of just that, by documenting and explaining a myriad of cultural business norms. Larsen has made his career in the ever-choppier seas of the corporate world, and when you join him there you'll need every tool at your disposal just to stay afloat.

About Marco Larsen:
Mr. Larsen founded the firm, P U B L I C, nyc in 2007 - a boutique public relations firm in Manhattan that caters to a number of high profile clients, from Fortune 100 Financial Services to private aviation and independent film studios.

P U B L I C, nyc has developed a brand of public relations called "bespoke publicity" - a highly tailored approach to media outreach.

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