New York City Jeweler Closes the Year With Record Sales Due to Increases in Online Marketing

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Popular New York Jeweler has record year in online sales with an increase in promotion through the marketing strategies of Route 72 Systems.

Full Service Internet Marketing
Online marketing has proven to be a great addition to our business

SH Zell & Sons, a popular New York City Jeweler, has tallied up their business sales numbers for the year of 2012 and has reported this year to be a banner one in online sales. Hurricane Sandy had caused quite a disruption for all New Yorkers and the NYC jewelry district was seriously effected by the damage, being located right along the border of the restricted areas. Despite this, the resilient jewelry shop was able to recover smoothly with the assistance of the marketing boost of their online properties by Route 72 Systems. One of their newest websites (, which focuses on the very popular wedding engagement ring segment of the jewelry industry, has been pivotal for this improvement.

"We are a family owned business, which stresses the importance of having good relationships with our customers. Mark and Ed have been very helpful in guiding us through the process of being more social online and adjusting our web properties to portray our beliefs in the best possible light," states Steven Zell, chief designer of SH Zell & Sons. He goes on to say, "This I believe to be the main reason why we have gained so much traction this past year."

"Working with the Zells has opened my eyes to quite a few things about jewelry, as the whole family is very knowledgeable while offering the best options for your style and situation," says Mark Ramos, marketing member of Route 72 Systems. Ramos goes on to say, "We hope to continue and grow our relationship with them more in the coming New Year!"

With over 20 years of experience in the email data aggregation industry with widely successful properties like, Route 72 Systems continues to expand their influence and tweak marketing systems by being involved with great companies such as SH Zell & Sons.

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Jim Alamia
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