“NYC SeedStart Media 2011” Announces List of Top Advertising, e-commerce, Media and Technology Participants for Summer Startup Program

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Media focused summer program for startups where traditional media companies work closely with early stage startups.

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“There’s a lot to be gained from SeedStart Media for big corporations and startups alike." Jeremiah Zinn, Executive Vice President of Digital Products, MTV Networks

NYC SeedStart Media 2011, a 12-week summer program searching for the most innovative digital media companies in New York City, has recently announced the list of participating advertising, e-commerce, media and technology companies in the program. Participating companies include Akamai, AOL Ventures, Comcast, ESPN, Gilt City, Google, Hearst Corporation, Kantar Video, MTV Networks, News Corporation, The New York Times Company, OgilvyEntertainment, Time Warner Investments and Vivendi. Startup companies accepted into the program will have direct access to senior level executives from these firms and receive $20,000, mentorship and workspace. In addition, startups selected for the program will also receive support from an outstanding group of venture capital firms including Contour Venture Partners, Comcast Interactive Ventures/Genacast Ventures, NYC Seed, Polaris Venture Partners and RRE Ventures as well as many notable entrepreneurs and Chadbourne & Parke LLP, New York University, NY Tech Meetup, Silicon Valley Bank and SorinRoyerCooper.

The vertical focus of NYC SeedStart Media 2011 is “uniquely New York,” involving numerous corporate participants to work together to foster the growth of new startups. NYC SeedStart Media 2011 aims to bridge the gap between large media corporations and early stage startups developing new technology to transform the industry. “I am thrilled to be a part of the NYC SeedStart Media program”, said Allison Goldberg, Vice President, Time Warner Investments. “I look forward to working with entrepreneurs building innovative digital media companies in New York City, and hope that this mentorship process helps lead to strategic partnership discussions with Time Warner businesses over time.”

The growing number of new software companies in New York City over the past few years has led to a stream of new innovations that the leading media companies are eager to grasp. “There’s a lot to be gained from SeedStart Media for big corporations and startups alike. Our scale and expertise as content creators combined with the entrepreneurial innovation and fresh thinking of these young companies can elevate some of the best new ideas among New York’s vibrant digital media community,” said Jeremiah Zinn, Executive Vice President of Digital Products for MTV Networks. Startups will benefit from the advice and possible partnership with their larger counterparts. Participating corporations will have exposure to the cutting edge technology and ideas created during NYC SeedStart Media 2011.

Among the dozens of companies applying to be a part of the program NYC SeedStart Media 2011 is seeking companies building new technology in advertising infrastructure, digital content, e-commerce, and mobile technology. “As a global leader in the media business, the Times Company has a great deal of interest in nurturing the growth and development of technology-based media companies in our home town – New York City,” said Michael Zimbalist, Vice President, Research and Development Operations, The New York Times Company. “Our involvement with SeedStart Media is another example of the Times Company's commitment to digital innovation and entrepreneurship."

“As media platforms continue to evolve, it’s critical for Hearst to support the companies that are driving this innovation,” said Kenneth Bronfin, President of the Interactive Media Group, Hearst Corporation. “We support them through our venture investment activity, through our corporate innovation program and through terrific programs like SeedStart Media. We are confident that our interaction with the SeedStart entrepreneurs will be mutually beneficial. We are proud participants in this program.”

NYC SeedStart Media 2011 provides an opportunity for entrepreneurs to collaborate with one another, discuss problems and challenges, and build the next generation of media technology. Before the finalists are selected, SeedStart Media will hold an information session on March 29th at 7 pm at the NYU Poly incubator on 160 Varick St., New York, NY.

Applications for the program must be submitted by March 31. The program will begin in early June in New York City and conclude with presentations to investors in September. For more information about NYC SeedStart Media 2011, visit http://www.nycseedstart.com.

Inquiries should be directed to Owen Davis, Owen(at)nycseed(dot)com or 917-721-5572.

About NYC SeedStart Media 2011

About SeedStart’s Partners

Contour Venture Partners
Contour Venture Partners is a New York based early stage venture capital firm. Contour invests in companies that provide innovative technology enhanced products and services into the financial services, digital media and internet sectors. Contour teams with passionate entrepreneurs and management teams to build great businesses that seek to ultimately transform their industries. http://www.contourventures.com/

Comcast Interactive Capital/Genacast Ventures
Comcast Interactive Capital (CIC) is a venture capital fund focused on broadband, interactive and enterprise businesses. CIC is affiliated with Comcast Corporation, a diversified global leader in cable, broadband services, communications, media, and entertainment. CIC's primary goal is to generate superior financial returns from venture capital investments in early and growth-stage technology, consumer and services businesses. To achieve this goal, CIC works to enable the success of its portfolio companies by applying the unique resources, contacts, experience, and insight of both CIC and the Comcast family of companies. http://www.civentures.com/

Genacast Ventures (http://www.genacast.com) invests in Internet technology entrepreneurs with a vision and passion for forging new markets or disrupt old ones. Established in 2008 as a partnership between serial entrepreneur Gil Beyda (Real Media and Tacoda) and Comcast Interactive Capital, Genacast’s commitment to helping exceptional entrepreneurs build great companies is already experiencing success with its first investment Invite Media being acquired by Google and its second investment Demdex being acquired by Adobe. Current portfolio companies include DoubleVerify (online advertising), PackLate (travel) and Enterproid (mobile). Genacast invests up to $750,000 in 3-4 seed-stage start-ups each year.

The New York City Investment Fund
The New York City Investment Fund (http://www.nycif.org) is the vision of Henry R. Kravis, founding partner of Kohlberg, Kravis, Roberts & Co., who serves as its Founding Chairman. The Investment Fund has raised over $100 million to mobilize the city's world financial and business leaders to help build a stronger and more diversified local economy. It has built a network of top experts from the investment and corporate communities who help identify and support New York City's most promising entrepreneurs in both the for-profit and not-for-profit sectors. The Fund is governed by a Board of Directors co-chaired by Russell L. Carson, General Partner of Welsh, Carson, Anderson & Stowe; and Richard M. Cashin, Managing Partner of One Equity Partners. The Investment Fund is the investment and the economic development arm of the Partnership for New York City (http://www.pfnyc.org), the city's leading business organization.

New York Tech Meetup
Founded in 2004 by Scott Heiferman, the NY Tech Meetup has over 16,000 members, representing people from all parts of the New York technology community. Each month, 8 companies and developers demo technology they've been working on in front of an 850+ sold out crowd. The NY Tech Meetup is a community-led organization, and is not for profit 501(c)6. Its Executive Director is Nate Westheimer and Board Chair is Andrew Rasiej. http://www.nytm.org

NYC Seed
NYC Seed is a partnership between ITAC (http://www.itac.org), New York City Investment Fund (http://www.nycif.org), The New York State Foundation for Science, Technology and Innovation (http://www.nystar.state.ny.us), New York City Economic Development Corporation (http://www.nycedc.com) and Polytechnic Institute of NYU (http://www.poly.edu), which allows it to provide more than just funding. NYC Seed provides guidance from notable entrepreneurs, technologists and venture capitalists, connects companies to potential initial customers and helps companies move to their next stage of development. http://www.nycseed.com

Polaris Venture Partners
Founded in 1986, Polaris Venture Partners is a partnership of experienced investors, operating executives and entrepreneurs. The firm's mission is to identify, invest in and partner with seed, early stage, and middle market businesses with exceptional promise and help them grow into market-leading companies. Polaris invests in businesses across a number of markets including digital media, technology, consumer, enerTech and life sciences. The firm has over $3 billion under management and current investments in more than 115 companies. http://www.polarisventures.com

RRE Ventures
Since our founding in 1994 RRE Ventures has maintained a clear commitment to a simple philosophy – identify talented entrepreneurs attacking high growth markets and partner with them over the long haul to build industry-leading companies. Today we manage $850 million in investment assets dedicated to rapidly growing early stage technology companies. Our team delivers a unique combination of investment, operations and entrepreneurial expertise ranging from startups to Fortune 500 companies, as well as an unrivaled network of relationships. We work hard to bring that combined expertise to bear for the benefit of our portfolio companies every day. http://www.rre.com/

Silicon Valley Bank
Silicon Valley Bank, which opened an office in New York City in 2001, provides commercial banking services to emerging, growth and mature companies in the technology, life science, private equity and premium wine industries. Through its focus on specialized markets and extensive knowledge of the people and business issues driving them, Silicon Valley Bank provides a level of service and partnership that measurably impacts its clients’ success. Founded in 1983 and headquartered in Santa Clara, Calif., the company serves clients around the world through 26 U.S. offices and five international operations. Silicon Valley Bank is a member of global financial services firm SVB Financial Group, along with SVB Analytics, SVB Capital, SVB Global and SVB Private Client Services. More information on the company can be found at http://www.svb.com.

Banking services are provided by Silicon Valley Bank, a member of the FDIC and the Federal Reserve System. SVB Financial Group is also a member of the Federal Reserve System.

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