An Alluring Opportunity for Direct Line Cruises

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Direct Line Cruises, Inc. to appear in Allure of the Seas commemorative book.

Direct Line Cruises, Inc. has today signed an agreement to appear in a exclusive commemorative book for Royal Caribbean International’s newest cruise ship, Allure of the Seas which will make its inaugural sailing this coming December 1. The book, to be published in November by Onboard Media of Miami FL, will be placed inside every stateroom on the Allure and, in addition, over 10,000 copies of the book will be distributed as a corporate gift to partner companies around the world.

Tom Coiro, Vice President and co-founder of Direct Line Cruises, Inc. “jumped at the opportunity” to have his company appear in the commemorative book. “Every time I go on a cruise, I always enjoy reading the in-stateroom book about the ship I’m on but, until now, cruise lines have not invited their travel agency partners to participate. So, when Royal Caribbean extended this opportunity to us through Onboard Media, I just couldn’t pass it up!”

When construction is completed later this year, Allure of the Seas will share the distinction of largest cruise ship in the world with Royal Caribbean International’s famed Oasis of the Seas. At more than 220,000 gross registered tons and with a capacity of 5,400 passengers (based on double occupancy), these cruise ships are virtually “cities at sea”. In fact, they are so big that they actually have “neighborhoods” like Central Park, Royal Promenade and Boardwalk, complete with a full-size carousel and a 600-seat AquaTheater for live acrobatic water shows.

According to Tom, “When Oasis of the Seas made its debut late last year, Direct Line Cruises began promoting it on a national basis, including newspapers, television, direct mail, internet radio and online media. The response has been nothing short of phenomenal and we expect Allure of the Seas to be another big hit. So, we are really looking forward to having our agency included in Allure’s forthcoming commemorative book.”


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Greg Coiro