Just because people are out of work, doesn't mean they're out of time,
Denville, NJ (PRWEB) March 10, 2009
Obama Watches, the online political memorabilia company that saw great success during the campaign selling Obama watches in the U.S. and overseas, used Twitter this past weekend to announce its latest ploy to stay in business. The "Lost Your Job" Stimulus Plan offers the nation's jobless a not-too-secret Promotional Code to save 25% on the purchase of 13 different watches featuring the nation's 44th President.
"Just because people are out of work, doesn't mean they're out of time, " said Jack Goldenberg. President, Obama Watches.
The company that made a name for itself during the campaign by declaring "Obama watches are guaranteed to be more accurate than George Bush," denied rumors it is closing.
"It's not time yet," added Goldenberg. "In fact, we're scheduled to produce at least two more watches." Unlike most of the Obama watches the company has produced, neither of the new watches will feature a photo of President Obama.
If the company can secure photo rights of the new dog the First Family will select in the spring, they'll produce the "First Puppy of the United States" watch. 10% of the proceeds will be donated to an as yet unnamed animal charity.
The second watch under consideration highlights an unusual Obama affinity group, "Llamas for Obama."
Obama Watches used Twitter to announce their latest "stay in business program" because the 140-character text messaging service is the least expensive way to reach a large audience of its followers and fans.
ObamaWatches.com is the brainchild of Jack Goldenberg, a Denville, New Jersey-based advertising creative director who is no stranger to anticipating the whims of the American consumer. Goldenberg has helped launch three billion dollar American icons, McDonald's Happy Meal, Cabbage Patch Kids dolls, and Pop Rocks candy.
Obama Watches did not start out as a popular collectible. They started out as a single watch worn to a friend's party as part of a one-person campaign to elect Barack Obama. Goldenberg knew he had a hit on his hands (actually his wrist) when, the next day, five friends called to ask, "Where can I get one of those Obama watches?"
Goldenberg teamed up with Kevin Glennon, a Boston-based interactive producer, using Obama watches to create a viral campaign to support Barack Obama. Viral marketing uses a pre-existing
social network to increase brand awareness. It used to be called "word of mouth advertising" until social networks like Facebook and MySpace exploded on the scene.
To spread the "virus," which in marketing is a good thing, the team enlisted the help of prominent "sneezers," well-connected people whose approval of a product was likely to encourage others to buy it.
"It's not just a coincidence that Speaker of the House Nancy Pelosi, Governor Ed Rendell, Philadelphia Mayor Michael Nutter, and Rep. Elijah Cummings (Dem., MD), own an Obama watch," Goldenberg said. "We had no ad budget, so we had to get creative."
Other people who own Obama watches include George Clooney, Vice President Joe Biden, Terry McAuliffe, Hillary Clinton's former Campaign Manager, Craig Newmark, founder of Craig's List, and President Obama who was given 5 Obama watches at the request of the Democratic National Committee during a fundraiser in Philadelphia.
About Obama Watches
Obama Watches, the online political memorabilia company, is located at http://www.obamawatches.com. Three of its watches are in the permanent collection of the Smithsonian Institution and the entire Collection was recently accepted into the Newseum in Washington, D.C.