Fotopedia Launches Heritage 2.0, in Cooperation with the UNESCO World Heritage Centre

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iPhone & iPad App Boasts One Million Downloads in First Two Months, New Funding, & Executive Hire Also Announced

Fotopedia Heritage is taking a crucial role in raising awareness about our mission to protect the planet's most outstanding cultural and natural sites," said Francesco Bandarin, assistant UNESCO director general for culture

Fotonauts Inc., makers of Fotopedia.com, the first collaborative photo encyclopedia, today announced the launch of Fotopedia Heritage 2.0, a free application for iPad, iPhone and iPod Touch. Created in cooperation with the UNESCO World Heritage Centre, the visually stunning downloadable app provides a virtual passport to the hundreds of World Heritage sites that constitute the world’s collective cultural and natural human legacy.

Fotopedia Heritage now offers more than 25,000 awe-inspiring photos and grows every day, thanks to the contributions of the Fotopedia community – which consists of 30,000 photographers and curators who help enable this endless visual journey.

In the first two months, Fotopedia Heritage has been adopted by approximately one million users who have enjoyed over 70 million photo views. Available today, the new version includes significant enhancements to satisfy the early adopters’ requests.

Funding & Talent
The company also announced that it is closing a financing round of $1.1 million in additional funding from investors including Ignition Partners and Banexi Ventures Partners. The funds will be used to bring new products to market and to secure top-level leadership talent. As such, the company opened an office in San Francisco and appointed Christophe Daligault, a Microsoft veteran and former General Manager, to the position of Senior Vice President of Global Business.

Fotopedia Heritage 2.0 – An App With a Purpose
Photo enthusiasts, travel addicts, teachers, parents, visual learners, anyone really, can appreciate the beauty and brains behind Fotopedia Heritage 2.0. Created in partnership with the UNESCO World Heritage Center, the app takes you on an inspiring visual journey with over 25,000 spectacular photos that depict over 3,000 places of interest.

“The adoption of Fotopedia Heritage is incredible. This app has been likened to an endless coffee table book, an inspiring travel guide, an entertaining teaching device and even a bed-time relaxation tool,” said Jean-Marie Hullot, founder and CEO of Fotonauts Inc. “Its full potential and purpose remain to be discovered. As for me, it is about celebrating the beauty of our world.”

“We are delighted to see the UNESCO World Heritage sites showcased in such an attractive and effective manner,” said Francesco Bandarin, assistant UNESCO director general for culture, and director of UNESCO World Heritage Centre. “With the vast potential of this application and the fact that it will reach so many people on iPads and iPhones, Fotopedia Heritage is taking a crucial role in raising awareness about our mission to protect the planet's most outstanding cultural and natural sites.”

The Fotopedia.com community of photographers created or contributed the most beautiful and representative photos, while curators carefully sorted and selected them to provide a stunning experience. Clickable descriptions are provided by the World Heritage Center and Wikipedia, while smart tags, search, a map view and social features, such as sharing photos via Facebook and Twitter, complete the experience.

New features include:

  • Slideshow – Transform your iPad, iPod Touch or iPhone into an endless, beautiful photo frame.
  • Shuffle – Your journey will never be the same. Shaking the device may now be the fastest way to travel the world.
  • Wallpaper – Choose from thousands of high-resolution photos for use on your iPad, iPod Touch or or iPhone.

Additionally, Fotopedia Heritage 2.0 now takes advantage of Apple’s iOS 4 innovations, including Multi-tasking and Retina Display for a stunning visual experience.

To watch a short video, please visit http://www.fotopedia.com/heritage. Download Fotopedia Heritage 2.0 for free at Apple’s iTunes or App Store.

About Fotonauts Inc.
Fotonauts Inc. created the first collaborative photo encyclopedia, Fotopedia (http://www.fotopedia.com). In cooperation with the UNESCO World Heritage Centre, Heritage for iPad and iPhone was released in August 2010 (http://www.fotopedia.com/heritage). The visually stunning downloadable app provides a virtual passport to celebrate the beauty of our world. The free app has attracted approximately one million users in two months. With offices in San Francisco and Paris, the company’s founder and CEO, Jean-Marie Hullot, is the former CTO of Apple Computer Inc.’s Applications Division. Privately-held, the company is funded by Ignition Partners, Banexi Ventures Partners and investors including SoftTech VC’s Jeff Clavier, Joi Ito, Ron Conway, Reid Hoffman and Saul Klein.

Media Contact:
Susie Marino
415.613.9138
susie.marino(at)fotopedia.com

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