Although small businesses may have tried and tested some online strategies they often require specialist help to ensure they are effective. Octave OC will help businesses to boost their brand online, retain customers and drive sales through online marketing tools and campaigns.
Lanham, MD (PRWeb UK) October 22, 2009
A new online marketing agency designed to help small and medium sized businesses extend their brand online was launched today. Octave Online Communications (http://www.OctaveOC.com) will offer online marketing campaigns and services to help UK and Ireland SMEs drive sales and gain leads from online media. The online marketing agency will offer a range of services including pay per click advertising, search engine optimisation, online PR and local search profiles.
Paul McGarrity, Managing Director of Octave OC, said:
"More small businesses recognise the need to have an effective internet marketing strategy. Indeed, the challenge of how to gain quality online traffic has become the most common marketing challenge for small businesses in recent years."
The increase in internet usage and online sales has encouraged businesses to dedicate more of their marketing spend to online channels. The latest IPA / Bellwether report showed that online was the only marketing channel to see a rise in marketing spend in Q3 2009 (1).
Octave OC will offer a range of services including pay per click advertising and search engine optimisation, two of the most popular methods for online lead generation. The agency will also offer online PR to help businesses target and influence new internet media channels.
Octave OC will offer small businesses the chance to improve their online marketing and compete more effectively with larger competitors.
Paul McGarrity continued:
"Although small businesses may have tried and tested some online strategies they often require specialist help to ensure they are effective. Octave OC will help businesses to boost their brand online, retain customers and drive sales through online marketing tools and campaigns."
For further information please contact Paul McGarrity on 02895 812888 or email paul (at) octaveoc (dot) com
Paul McGarrity Bio
Paul McGarrity has over ten years experience in PR and marketing gained within agencies and in-house organisations in both the public and private sectors. He was previously Media Manager for Ulster Bank and PR Manager at FireIMC.
He is a fully qualified Google AdWords Professional.
(1) IPA / Bellwether report - 12 Oct 2009 (Source: http://www.ipa.co.uk)
Online Marketing Growth
Online is now largest advertising medium in UK: Online advertising grew by 4.6% in the first half of 2009 to £1.75bn, overtaking T.V to become the UK's largest advertising medium.
Internet advertising is the only advertising medium in the UK to show growth across 2008.
SEO and paid search, along with email marketing, are the most commonly used methods for generating online leads.
According to a Barclaycard survey of 1,000 retailers, two-thirds (69%) of UK retailers are missing out on potential revenues by not offering their goods or services online. (Source: Barclaycard)
Search Engine Marketing
Small businesses are more reliant on search engines to drive their traffic, according to a Hitwise study of the Internet Retailer Top 500 list. (Source: Hitwise, Oct 2007)
Guide to Internet Marketing terms
Pay Per Click Advertising
Paid for text adverts that are displayed on a search engine results page when a specific keyword or phrase is entered by search users.
Search Engine Optimisation
A process of amending a website to improve the natural or organic results linked to keywords on search engines. Search engine optimisers aim to improve the target sites position with the ultimate aim of getting the site on the first results page of the major search engines.
Gains positive editorial content for businesses on internet media channels like websites and search engines.