Pop Labs Named Agency of Record for The Worldwide Mrs. Globe Pageant & Women In Need (W.I.N.) Foundation

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Pop Labs announced today that it would be named the official worldwide interactive marketing and branding agency of record for the US based Mrs. Globe pageant, the largest international pageant for Mrs. in the world. Additionally, Pop Labs was also named agency of record for the sister organization and underlying charity supported by the pageant, the Women in Need Foundation (W.I.N.).

"I am thoroughly excited to announce this relationship because it represents how capitalism and philanthropy can be so perfectly intertwined, vs. the popular myth of these notions being in juxtaposition," said Pop Labs' President and CEO Gene McCubbin.

Pop Labs announced today that it would be named the official worldwide interactive marketing and branding agency of record for the US based Mrs. Globe pageant, the largest international pageant for Mrs. in the world. Additionally, Pop Labs was also named agency of record for the sister organization and underlying charity supported by the pageant, the Women in Need Foundation (W.I.N.). Pop Labs will assist Mrs. Globe and W.I.N. in expanding their comprehensive outreach efforts to women all over the world, both through the empowerment created through the pageant and the outreach and community service exemplified through W.I.N. Initial efforts will include a comprehensive re-development of the web site, email marketing, social media, viral video, SEO, sponsorship enlightenment and analytics, as well as regional director support programs and delegate branding pre-and-post pageant.

"I am thoroughly excited to announce this relationship because it represents how capitalism and philanthropy can be so perfectly intertwined, vs. the popular myth of these notions being in juxtaposition," said Pop Labs' President and CEO Gene McCubbin. "Through the Mrs. Globe pageant, founder Dr. Tracy Kemble was able to create a global platform for her long-term sustainable goal of attracting attention and support for a cause that is constantly ignored and denied worldwide. This is a cause that reaches into virtually every human's life, and I am honored to be a part of an organization that celebrates and supports the healing and recovery of families and individuals. Dr. Tracy and her executive team have created and grown a licensing system and all the necessary support and training, over the last fifteen years, which celebrates the beauty and strength inherent in every woman. With donor programs and fund raisers such as the S.M.I.L.E. program, Christmas for Kids, Healing Cuts, and many more, W.I.N. is, quite simply, a beautiful cause...pun intended."

Mrs. Globe has affiliates in over one hundred countries worldwide, overseen by regional Directors in participating areas, which manage local pageants in their region. Through the two closely aligned organizations, thousands of women have been able to participate in the Right Living Program, taught by certified W.I.N. Leaders and Teachers. Pop Labs' interactive marketing expertise combined with the recognition of the Mrs. Globe and W.I.N. Foundation brands will no doubt strengthen the foundational support, encourage participation, and inspire growth amongst all three organizations.

Dr. Tracy made the following statement: "For us to be able to create change and provide help, it takes name awareness and proper funding. I believe this partnership creates a win-win environment for us all."

The announcement follows Pop Labs President Gene McCubbin's recent attendance at the W.I.N. Leadership Training Course in Amersfoort, Netherlands. The event was kicked-off with the Latin & Dutch Fashion Exchange http://museodemoda.nl/web/ in which Pop Labs' Latin American affiliate, Melanie Stemmler, showcased her unique fashion designs modeled entirely by current Mrs. Globe Netherlands finalists and organized by the Lakma Museum http://lakma.nl. Mrs. Stemmler http://www.melaniestemmler.com/ is the current 2011 title holder for Mrs. Globe Guatemala & 2nd runner up at Mrs. Globe International, and heads up Pop Labs' Latin American marketing efforts. "I knew immediately after touring Pop Labs' facilities, that linking Dr. Tracy to Pop Labs would create very positive synergies for everyone," stated Mrs. Stemmler.

About Pop Labs, Inc.
Created in 2004, Pop Labs Inc. is an interactive marketing & branding agency with offices in Houston, San Francisco, and Guatemala. Pop Labs has become recognized as an industry leader across the United States and has a client footprint reaching more than a dozen countries, and every state in the US. The company provides a variety of services including SEO, SEM, Press Release Optimization, Social Media Marketing, Compliance Consulting, Email Services, PPC and Display Ad Management, Convergence Marketing, Brand Consulting, Analytics, Trade Show & Event Marketing, and much more. Pop Labs has won numerous marketing awards, including INC Magazine's prestigious INC 500 / 5,000 award four consecutive years in a row. In 2011 Pop Labs ranked #1,565 on the list of 5,000 fastest growing private US companies, and in October concluded a transaction acquiring #230 BrightBox Online. More info here: http://www.poplabs.com/ and http://www.brightboxonline.com/.

About Mrs. Globe (R)
Founded in 1996, Mrs. Globe is one of the most recognized names in the international pageant business, producing events that further the enjoyment and personal growth of the participants. As the largest international pageant for Misses in the world, the organization is dedicated to the highest level of professionalism and integrity in support of the delegates, sponsors, staff, and directors. Through the pursuit of a crown Mrs. Globe helps women remember the beauty and power of a dream. In addition to both inner beauty and charity work, the organization crowns the most beautiful Mrs. in the world annually. World Finals are August 2012. More info here: http://www.mrsglobe.com/

About Women In Need Foundation (W.I.N.) TM
Founded in 1996, W.I.N. is a 501c3 non-profit organization offers programs of recovery and prevention for those faced with abuse. Founded by Dr. Tracy, who holds a Doctorate in Psychology, W.I.N. is located in eight countries worldwide. W.I.N. offers a 20-week course called the Right Living Program that rebuilds and empowers women (and men) affected by the trauma of abuse from physical and verbal abuse, divorce, death, abandonment, and addiction. Additionally, W.I.N. operates and organizes the Raise Your Standards program educating college age individuals about responsible drinking and dating. More info and donations can be made here: http://www.winfoundationinternational.org/

About LAKMA (Latin American Art Museum)
Founded in 2009, LAKMA is the gateway to Latin American Art in the Netherlands. Funded by the Gausachs Foundation, the non-profit museum holds the permanent collection from renowned Spanish painter Jose Gausachs and features artists from Latin America and Latin American subject matter and cultural heritage from artists around the world. The museum serves as a cross-cultural exchange gateway between Latin Americans and the diverse population of the Netherlands. More info here: http://lakma.nl

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Audra Jackson
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