OfferCraft and SLS Las Vegas Announce New Interactive Game Experiences for Loyalty Members; Games Customized to Different Tier Levels With Awards up to $10,000 in Cash

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Loyalty program members can play the OfferCraft games on kiosks at the resort; future promotions will be via email, text message, and online.

Flier for SLS Las Vegas Scratch To Match game developed by OfferCraft

SLS Las Vegas offers loyalty club members a chance at $10,000 through this OfferCraft Scratch To Match game

OfferCraft’s innovative tools bring the latest technology to our casino floor, which we believe our players will enjoy as part of their SLS Las Vegas gaming experience.

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OfferCraft, a gamification and incentive-enhancement company, today announced a deal with SLS Las Vegas. The companies are teaming up to provide fun, interactive games that give SLS patrons new ways to earn dining discounts, credit for slot play, free hotel stays and significant monetary prizes.

Today, members of SLS’ THE CODE loyalty program are eligible to play the games on kiosks at the resort — they just need to swipe their loyalty card to participate. In the coming weeks, additional gamification promotions will be launched that can be played via email, text message, and online. Many of these games will be open to all guests and will offer dynamic rewards to encourage certain activities.

“The addition of these interactive games provides our guests even more chances to earn rewards at SLS Las Vegas,” said Tony Mistretta, Vice President of Casino Marketing. “OfferCraft’s innovative tools bring the latest technology to our casino floor, which we believe our players will enjoy as part of their gaming experience.”

OfferCraft blends cutting-edge gamification tools, deep insights into the science of motivation, and advanced data analytics to help businesses create more engaging incentives that excite and entertain customers and staff.

Unlike traditional giveaways, the rewards that THE CODE members at SLS Las Vegas earn by playing OfferCraft games are not static; they can evolve to more closely match their individual interests and tastes over time.

“SLS Las Vegas has been an amazing partner, and together we’re creating yet another reason to visit this great resort,” said OfferCraft CEO Aron Ezra. “The feedback from customers has been outstanding.”

For more information on OfferCraft or to schedule a free demo, please visit or stop by our booth at the Casino Marketing and Technology Conference on July 12-14 at Paris Las Vegas.

OfferCraft is a Software-as-a-Service company that helps organizations craft better offers and incentives. Inspired by behavioral economics, OfferCraft’s unique gamification software makes traditional incentives far more fun and effective — motivating many more people to use them. The platform weaves together tools ranging from customizable games to next-generation rewards to sophisticated learning algorithms. Clients use it to invigorate marketing campaigns, training, employee engagement efforts, surveys and more, often doubling or tripling their participation rates. OfferCraft serves enterprise customers across multiple industries including retail, hospitality, healthcare, transportation, entertainment, and energy. For more information or to request a demo, visit

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