Savvy Online Consumers Bite Back Against The Credit Crunch

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This release discusses the rise of online retail during the credit crunch and how consumers are becoming more savvy with their online purchases. It also looks at how major retailers are turning their attention to e-commerce as a more viable selling resource during these turbulent financial times.

Not only is it our intention to communicate special offers and deals to the masses, but we also have a responsibility to the retailers by making sure we are assisting them in communicating their key messages in this tough economic environment.

With the credit crunch squeezing even tighter, we are all having to tighten up our belts to stay afloat. However, a recent spate of savvy consumers seem to be changing their spending habits online, not by making fewer purchases, but simply by using different means available on the internet to save as much money as possible.

Recent research has showed that although overall offline consumer spend is down, online spend is up and continues to rise month on month.

Sean Lakers, co-founder of offers website HottestOffers.co.uk comments, "We have seen a huge uplift in our traffic and retailer sales over the past few months, suggesting that although the wider economy forces us to spend less, the smarter consumer, shopping through offers sites such as HottestOffers.co.uk, are able to maintain and even increase online purchases. By using a combination of discounts, voucher codes, late deals and hot offers, thousands of our users are saving hundreds of pounds off their normal purchases, meaning they can afford to buy more."

Mr Lakers continues to say, "Not only is it our intention to communicate special offers and deals to the masses, but we also have a responsibility to the retailers by making sure we are assisting them in communicating their key messages in this tough economic environment."

However, it's not just offers sites that are feeling the effects of increased online spend. It's also playing a vital role in the growth of major retailers across the UK too. Whist offline retail costs rise, the costs attached to maintaining a large scale, e-commerce platform are considerably smaller, resulting in increased retailer margin and lower product pricing.

Overall, the future of online retail is bright and as internet consumers become more savvy, we are sure to see the rise of some fantastic sites, like Hottest Offers, dedicated to communicating the best deals from across the internet.

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Sean Lakers
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