How Large Offline Marketers Drive Superior Search Marketing Results - Live Webcast at Search Marketing Now, July 21

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Search marketing authority Chris Sherman examines how large marketers can successfully integrate 'traditional' offline marketing efforts with online search marketing - in a free educational webcast

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How Large Offline Marketers Drive Superior Search Marketing Results.

On Tuesday, July 21 at 1 PM Eastern Daylight Time, Search Marketing Now presents "How Large Offline Marketers Drive Superior Search Marketing Results." This webcast is free and is sponsored by iProspect.

Recent research has found that two-thirds of searchers are driven to perform searches as a result of exposure to some form of offline marketing -- and that nearly 40% of those searchers ultimately buy a product or a service as a result. Smart marketers realize that by integrating their offline initiatives with their search marketing efforts, they can amplify the results of both. But how are marketers performing this offline-online integration? What are some of the best practices they are employing? And what obstacles are they encountering in the process?

Chris Sherman, Executive Editor of Search Engine Land, explores how to blend offline marketing with online search marketing for maximum effectiveness. He'll discuss strategies and techniques, such as ways to coordinate online and offline campaigns; he'll also explore how to overcome the obstacles that can come up when trying to integrate the online and offline channels in a large organization.

For more information visit,, or register directly at

This webcast is sponsored by iProspect, the Original Search Engine Marketing Firm. Since 1996 the company has helped many of the world's most successful brands maximize their online marketing ROI through natural search engine optimization, pay per click advertising management, paid inclusion management, shopping feed management and numerous other search marketing services. By dramatically increasing business results for clients, iProspect helps to create search marketing heroes every day. For more information, visit

About Search Marketing Now and Third Door Media:
Search Marketing Now webcasts are produced by Third Door Media, Inc. Third Door Media's mission is to empower interactive and search marketing professionals by providing trusted content and community services they need to be successful.

Third Door Media produces the conference series Search Marketing Expo - SMX, which includes SMX East, SMX West, SMX Advanced and other SMX conferences. Third Door Media also publishes the search marketing news and analysis site Search Engine Land and, the place for web, online, search, interactive and internet marketers to share news stories, talk within subject-specific discussion forums, build a network and stay connected to hot topics in internet marketing.


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Christopher Elwell
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