Ohio Coffee Roaster Rewards Customer Loyalty with Education, Training and Travel

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Ohio coffee roaster Crimson Cup Coffee & Tea has introduced another way to help independent coffee shops thrive. Its new loyalty program provides education, training and travel rewards to coffee house customers based on annual sales.

Crimson Cup Coffee & Tea logo
Our new Crimson Cup Rewards program is one more way we’re helping independent coffee shops thrive. -- Greg Ubert

Crimson Cup Coffee & Tea, a Columbus, Ohio coffee roaster and coffee shop franchise alternative, recently launched a loyalty rewards program for its coffee house customers, which will receive education, training and travel rewards based on annual sales.

“Our new Crimson Cup Rewards program is one more way we’re helping independent coffee shops thrive,” said Founder and President Greg Ubert. “We’re thrilled to invest in our customers. Not only do we succeed when they succeed, but we’re also helping to strengthen independent coffee shops as an industry.”

Depending on spending level, coffee shops will receive a credit of three to five percent of their 2013 sales. Credits can be used in 2014 toward organized trips to coffee plantations, Crimson Cup’s annual Independents Day conference, or a wide variety of training classes. All customers also receive resources for a social media audit and access to a marketing portal with customizable collateral and promotional materials.

As a part of its commitment to sourcing sustainably-grown coffee and improving the lives of small-plot coffee farmers, Crimson Cup organizes several trips to coffee-growing countries each year. In 2013, the company visited coffee plantations and processing facilities in Costa Rica, Guatemala and Honduras. Four Ohio coffee shop owners participated in the Costa Rica trip.

Coffee house customers may choose from more than 20 different training classes covering nearly every aspect of coffee shop operations. Topics range from Coffee 101 and Advanced Barista Training to Comparative Cupping and Marketing. Classes may be held at the company’s worldwide headquarters in Columbus or at customers’ coffee shops.

Content for many of the classes is drawn from Ubert’s Book, Seven Steps to Success in the Specialty Coffee Industry, which forms the basis of the company’s coffee shop franchise alternative program.

About Crimson Cup Coffee & Tea

Since 1991, Crimson Cup Coffee & Tea has roasted great-tasting specialty coffee in Columbus, Ohio and taught independent business owners how to be successful through its coffee shop franchise alternative program. Hand-roasted in small batches, Crimson Cup coffee is available through a network of more than 350 independent coffee houses, grocers, college and universities, restaurants and food service operations across 28 states, as well as the company’s own Crimson Cup Coffee House in the Columbus suburb of Clintonville. For more information, visit http://www.crimsoncup.com.

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